Organisational overview 1 develop an organisational

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Organisational overview1.Develop an organisational overview that:a.outlines the strategic direction and organisational objectivesb.outlines the current size, capabilities and resources of the organisation,including any notable strengths and weaknessesc.identifies any gaps between the objectives, and the current capabilities andresources.Opportunities1.Identify two marketing opportunities that meet the objectives and evaluate therisks and benefits of each opportunity.2.Recommend the opportunity that best addresses organisational objectives and:a.develop a marketing mix strategy that fits within the capabilities andresources of the organisationb.describe how your strategies align with the strategic direction of theorganisation, and give justifications for your selectionc.detail a marketing performance review strategy using an appropriate tool(competitive analysis, life cycle model, value chain analysis, etc.) to review theperformance of the organisation against marketing objectivesd.include the metrics to be used in measuring marketing performance.Tactics1.Detail the tactics necessary to implement the strategy you have outlined,including:a.scheduling of activities to enact the strategyb.costingc.accountabilities and responsibilitiesd.a plan for coordinating and monitoring scheduled activities including KPIs.2.Outline any legal and ethical requirements that impact on the selected tactics.3.Describe how the tactics fit within identified organisational resources andcapabilities.Assessment Task 1Page 7 of 12
BSBMKG609A Develop a marketing planSpecificationsThis assessment can be completed in your own time, as you work through the relatedtopics in either the Student Workbook, or under the guidance or their assessor.The assessment is due for completion at the completion of Section 2 of the StudentWorkbook unless another submission time/method is suggested by your assessor.Check with your assessor whether it is appropriate to use a computer for thesubmission of the report (electronic), or if the assessor requires a hardcopy (printed)version.You must provide:a report containing documents that support all of the instructions outlined in t heprocedure above.Your assessor will be looking for whether you have:identified a suitable marketing opportunityconducted research to assess and analyse the marketprepared a report outlining your marketing strategies to best take advantage ofthe identified market opportunitiesorganised your report under the headings suggested in the procedure.Assessment Task 1Page 8 of 12
BSBMKG609A Develop a marketing planAssessment Task 1Page 9 of 12
BSBMKG609A Develop a marketing planCase studyHouzit is a chain of homewares stores in Brisbane that specialise in bathroom fittings,bedroom fittings, mirrors and decorative items.They currently have 15 stores spreadacross the greater Brisbane area, with all stores being managed and coordinated fromtheir head office in Milton.You have recently been appointed as the marketing manager and must now review theorganisation and devise marketing strategies that will move Houzit towards itsstrategic goals.The CEO has also asked you to consider some marketing opportunities that may assistHouzit in reaching its goals, and provide him with brief summary evaluating twoalternatives, including the benefits and risks associated with each option, and makinga recommendation for the opportunity most likely to produce results.You have gleaned the following information about Houzit:

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