What process should she follow when implementing

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prepares to negotiate with the members of a team that is in conflict. What process should she follow when implementing negotiation techniques? Consider your response. Most professionals prefer the following process: Step One: Preparation. Determine the background of the company, group, conflict, and team goals. Step Two: Rules for negotiation. Determine time scheme, processes, and policies. Step Three: Clarification. Provide documentation to support policies and goals. Step Four: Problem Solving. Define desired outcomes, refine remediation techniques, and innovate new practices. Step Five: Implementation. Commit to the promotion of the policies and develop protocols for monitoring progress. End of activity. Activity Activity: Marketing and advertising in the e-business world You are a consultant at an e-business consulting company. Your current customer who owns a brick and mortar music store, George Johansen, is just starting an online business; he is opening an online music store. George needs to get the word out about the new addition to his business. Being an e- business novice, George needs you to walk him through the steps and issues involved in marketing
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and advertising. Activity 1: George is about to launch his e-business. Give him some examples how he can set up an advertising campaign. The model answer is the following: George might want to inform all of his existing customers and give them an incentive to use the e- business site. 1. Existing customers can also be encouraged to refer the e-business to others in return for some sort of token reward. 2. posting information in existing stores, sending mailers through discount programs (such as ValPak), and making announcements as part of the regular advertising campaign. 3. George may tie the opening to a charitable cause with a portion of initial new revenues going to a specific charity. 4. George may get articles placed in newspapers and magazines. 5. George may advertise in a variety of forums. Activity 2: When creating a new e-business, the challenge is to create a brand and an identity. George is not sure what route to take: Should he keep the brand and identity of his brick and mortar store, or would it be better to create an entirely new brand? Make your recommendation. A. Create a new brand. B. Keep the existing brand. The model answer is the following: A. Existing companies have a great opportunity to use their market recognition and their current customer base to "jump start" the e-business. While in some situations it is necessary to create a new brand, for many existing companies, creating new brands in the early days of e-business was not a success. They were unable to leverage their brands, and they actually created confusion in the market about their identities. B. If an existing company has brand and identity recognition in the market, it is a good idea to keep it.
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