Set up “one company initiatives” to promote coordination and integration-Reshaped BD’s culture by abandoning the old “command and control” mentality, and becoming more flexible, more open, and more entrepreneurial-Defined new missions and values from broad and more focused discussions (Company’s purpose: helping all people lives healthy lives. Four core values: we act in harmony; we do what is right; we always seek to improve; we accept personal responsibility)-Formed team to review improvement opportunities within Org Structure-Launched ethics and business practices program (but many associates found it inadequate on matter related to anticorruption concernsCultural diversity in opinions on corruptions and Implications to BD:-Asia-Pacific: lack of open competition and price is a matter of negotiation, which suggests BD needs to have clearer guidelines, detailed instructions to employees and a timeline to accomplish the global target step by step-EMA: personal relationship building between BD’s associates and clients plays a very
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- Winter '16