him. A trait that Mr. Branson has a average score for is the agreeableness dimension. He has definite ideas of what he wants done and is well known for shaking up the way business is done with his employees first, customers second, shareholders third policies. However, he is also very well liked both for being who he is, for knowing how to make his employees and customers feel special, and for his dedication to corporate social responsibility programs. As far as emotional stability, I would say that Mr. Branson is more of a positive person, calm and self-confident, and because he surrounds himself with great people even if/when he happens to have dark thoughts or moments, there is always a support system behind him to cheer him up. He handles change well and is able to shift gears as needed to address the changing needs of his businesses. He didn’t want to sell Virgin Records but he did so to protect Virgin Airlines. He values his time with his family, working from their home on Necker Island to have more time with them, and advocates naps and vacation times to balance a hardworking lifestyle. He just recently required his entire organization to unplug for the day to detox and reset, which has been shown to improve mental states.In contrast, the Dark Triad provides a context for which dark side traits are predominant in an individual. It is unlikely that Richard Branson would be described as Machiavellian, given his emotional attachment to his businesses, which is part of his charm. Additionally, given his personal touches to employees and his expressions of love for family, it is also unlikely that he has very strong psychopathic tendencies. Narcissism might be the one Dark Triad trait that he does have. Everyone has a little bit of narcissism in them and this is definitely true of someoneof Richard Branson’s risk taking both in business and life. Extremes in narcissism are not necessarily beneficial to leadership since too much can beget arrogance and too little can
make someone too willing to overextend themselves. Based on his sometimes risky decisions of businesses to support, we would point to a more midline value for narcissism, which has been positively correlated with leadership effectiveness.Choosing to lieFrequently, successful companies made their revenues avoiding paying taxes, this situation is not different in Virgin co. When Richard Branson open the first store over the oxford street 1.971, He used the figure of exporting albums, but the real situation was that part of those albums were sold in UK. In Britain at the time, music retailers used to pay a huge 33 percent levy on vinyl that sell in the national territory, but, different circumstance happened when those albums were exporting, the tax didn’t apply. Branson used to drive to Dover get his export paperwork stamped, and then bring the cargo back to sell at London. After a few such profitable trips, he figured, Virgin would pay-off its debt.