003 - Company-business-plan.pdf

Strategies to provide international marketing

Info icon This preview shows pages 16–19. Sign up to view the full content.

View Full Document Right Arrow Icon
Strategies To provide international marketing services which enable The Naja Group of Colleges to be successful in the highly competitive international education arena To investigate and implement new promotion and advertising methods to attract local and international students To enhance the image and profile of NGC To market the academic support strategies available to local students returning to education To market the benefits of the multicultural campus that is NGC To continue to develop the use of new media in local and international marketing Annual Resource Allocation International funds for international marketing program $100,000 for local advertising $48,000 for local promotions
Image of page 16

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
The Naja Group of Colleges Business Plan 2013 - 2016 PERFORMANCE TARGETS 2013-2016 A range of quantitative and qualitative data will be analysed through College annual reporting processes to provide contextual information for discussion of achievement against the following performance targets: TARGETS FOR ALL WACE STUDENTS Description Target The percentage of The Naja Group of Colleges students who receive a ‘satisfactory’ or higher level of achievement in their literacy course. 90% The percentage of students who meet the literacy requirement for university entrance. 90% The percentage of English students who meet the literacy requirement for university entrance. 95% The percentage of students who indicate that because of their experiences at the College they plan to continue learning. 90% The retention rate in the programs. 90% TARGETS FOR INTERNATIONAL FOUNDATION STUDENTS Description Target The percentage of international students enrolled in the Foundation program who achieve a combined percentage score of 63 (ATAR 80) or above being the minimum entrance requirement. 80% The percentage of international students enrolled in the Foundation program who achieve a CPS of 50 (ATAR 60) or above being the minimum requirement for entrance to a university. 80% The average combined percentage score for students in the Foundation Program. 75% (ATAR 75) The percentage of students in the Foundation Program who meet the 50% in tertiary entrance English requirement. 90% The percentage of international students who indicate that because of their experiences at the College they plan to continue learning. 95% The retention rate for International Foundation students. 90%
Image of page 17
The Naja Group of Colleges Business Plan 2013 - 2016 TARGETS FOR UNI DIRECT (DIPLOMA AND CERTIFICATE IV) STUDENTS Description Target The percentage of students who indicate that because of their experience at the College they plan to continue learning. 90% The retention rate in the Diploma program. 85% The percentage of Diploma students who complete and transfer to university. 85% The retention rate in the Advanced Diploma program. 75% The percentage of Certificate IV students who complete and transfer to the The Naja Group of Colleges Diploma of Commerce program.
Image of page 18

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 19
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern