Furthermore, because Alibaba has already been a diversify corporate, so there are
four main corporate strategy option after diversification.
in this 4 main strategy, the most suit strategy for alibaba’s futures is by Broaden the
diversification Base. By the time and the development of technology, it is possible
for Alibaba to Acquires more businesses and build positions in new related or
unrelated industries. And add business that will complement and strengthen the
market position and competitive capabilities of business in industries where the
company already has a stake. Beside that strategy, I think, Alibaba also have to start
focus on Stick closely with the existing business lineup, which it is make sense when
the current business lineup of Alibaba offers attractive growth opportunities and can
generate added economic value for shareholders.
International Strategy
With
nowadays
situation
where
investment
barriers
are
decreasing,
telecommunications capabilities are increasing and the transportations cost which
decreasing, those issues make globalization become more attractive for company to
expand their business globally. Globalization is a process of closer integration and
exchange between different countries and peoples worldwide. Globalization become
one of Alibaba’s main of goal and of course Alibaba has a great potential to expand

their business globally. In conducting globalization, Alibaba has to consider many
of aspects such as the economy and political situation, because those aspect have a
great affect to the international market business.The economic and political issues
can create both risk and opportunity for a business. By globalize the business,
alibaba can gain access to new customers and achievelower cost through the
economies of scale, experience and increased purchasing power. And also, to gain
acess to resources and capabilities located & further exploit its core competencies.
Altough, there are various type of International strategy approach for international
market strategy, The best strategy for Alibaba to expand its business internationally
is by establish a subsidiary in a foreign market via acquisition. Like we all know, as
the biggest china’s company, it is not easy for Alibaba to enter the business in foreign
country, so what is best for Alibaba to enter the international market is by
acquisitioning the local start up/ technology company. Like what already did by
Alibaba, to enter the South-East Asia market, Alibaba have to acquisitioning Lazada
Company by investing aroun $4 billion to Lazada. And to enter Indonesia’s virtual
payment, Alibaba have to acqusitioning Dana virtual payment company and
Tokopedia Company. So, this is a good way that have to be continued by Alibaba to
enter the global market, so it will make Alibaba easier to get trust from consument
from each country and growth their market.


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- Fall '19
- Marketing, Alibaba Group