labour rights for its employees and partners taxation and how the company

Labour rights for its employees and partners taxation

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labour rights for its employees and partners, taxation, and how the company advertises its services and app (Smith 2017). In response, the organisation has emphasised on most occasions that it is not a transportation firm, and merely an online forum meant to connect customers with independent service providers that it has contracted. Therefore, the firm argues that the responsibility of many of these issues concern the drivers of the cabs. Uber has been hailed as a disruptive technology model that has shaken up the way people perceive services provided by traditional cab companies. In fact, the model is not about transportation but concerned with solutions based on online platform. Many people have hailed the services offered by the cab app. Customers are categorical that they are driven around in clean cars with courteous drivers (Smith 2017). These drivers are punctual, and the customers do not need to pay in cash. More fundamentally, they get to their destinations satisfied as they feel that they have not been exploited or cheated. The business model of sharing economy has been taunted as the future way of trusting online communities. Through this model, people can share their under-utilised property, like sharing a ride. Further, the model increases sustainability, and refines the way people do business. But as they progress, these organisations like Uber, have been accused of crossing the ethical line in different ways. One of the ethical concerns that I can raise about Uber and its business model is privacy of its customers and their data. The organisation has frequently been accused of breaching customer privacy. For instance, the company’s “God-view” tool allows it track the location of its customers. Further, Uber drivers have been accused of making fake calls to order for thousands of rides so as to jam services of other online competitors (Weinstein 2014). Again, customers have complained and even filed petitions against the breach of their privacy when using their app that can tell a customer’s location
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BUSINESS ETHICS ASSESSMENT: CASE OF UBER ETHICS AND CSR PROGRAM 4 when they do not even intend to use the company’s services. What is worrying, as demonstrated by the Frenchman who sued the company early this year, is that most of these customers are not aware that their locations are being tracked (Agence France 2017). Uber’s actions have affected many stakeholders in the industry, right from customers to competitors and even regulatory authorities and governments. For instance, its God-view tool has generated new debate in many capitals around the world. Consider the United States for instance, with legislations that allow government to monitor and track people, especially after the 9/11 attacks. But there are differences in that most Americans understand that they
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  • Fall '19
  • Business Ethics, Corporate social responsibility, Uber company, CSR program

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