Volkswagen is the safest car among german

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Volkswagen is the safest car among German manufacturers. Given the fact that consumer preferences differ from the desire to buy a sports car for fast driving, or a car that is comfortable for driving, or beautiful in design, a manufacturing company can occupy its niche in the market,
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as well as several niches. Volkswagen, as it has already been revealed, occupies a niche of safe cars, but it can also satisfy the needs of those who are looking for an inexpensive car with low fuel consumption, with a high-quality interior and a wide range of models of different colors. The concern also uses a focusing strategy, which is aimed at an audience with specific needs. The main loyal customers of Volkswagen are those who prefer reliability and comfort at an affordable price. However, this applies only to the Volkswagen brand. At the same time, the Concern has other cars, the cost of which exceeds the capabilities of people with average income. We are talking about luxury cars such as Bentley, Bugatti and Lamborghini. These companies are financially independent, however, if we consider the power of the Concern as a whole, then these brands help to occupy the niche of expensive cars for people with high incomes who care about their status and are suitable for choosing a car in order to maintain their social status or increase it . The use of price can also be used as the creation of mass products and products with a high enough price to attract a luxury-oriented audience. In particular, Audi as part of Volkswagen has the desire to create an expensive, high-end product. One of the main competitive advantages of the Volkswagen Group is the company's differentiated product portfolio. It includes 12 brands, which represent a total of 280 different models of cars and trucks, which are currently produced in 7 countries in Europe. At the same time, the brands all belong to one company - the Volkswagen Group, but retain their individuality and independence in some areas of the market. These brands are: 1) Volkswagen Passenger Cars; 2) Audi; 3) SEAT; 4) Skoda; 5) Bentley; 6) Bugatti; 7) Lamborghini; 8) Porsche; 9) Ducati; 10) Volkswagen Commercial Vehicles; 11) Scania; 12) MAN. The company manufactures a wide range of products: from motorcycles to small cars and sports cars, in addition, from small commercial vehicles to freight vehicles and buses. Thus, the company manages to be participants in markets of different segments, win its customers and occupy an increasing market share, both for vehicles in general and separately in each segment of this industry. The described state of affairs is nothing more than a multi-brand strategy of the company. This is undoubtedly one of the Concern’s main competitive advantages, which allows it to cover all market segments, while satisfying the needs of people from different sectors of the population, with different incomes, social statuses, and needs. In addition, this allows the company to present its products in almost all countries of the world, taking into account the cultural, national characteristics of each people and observing the laws of these countries.
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