Competition there are three competitors that give us

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systems. Competition There are three competitors that give us direct competition who are selling same or very identical fruit smoothies. Fresh in Toronto, Refuel Juice and Salad Bar also in Toronto and JUSU Bar in British Columbia. Target Market We will be targeting males and females who live a healthy lifestyle in the age range of 30-50 with a high income and the places will be near gyms, office buildings and downtown areas. We will also be targeting consumers aged 30-50 with a medium income Price Strategy (price and why) Small cup - $3.50 Medium cup - $4.45 Large cup - $6.50 Adding extra fruit would be an additional $1-$2 Adding protein powder/energy powder is an additional $2
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Place Strategy (distribution plan and why) We will be placing the product near school campuses or shopping malls for people with medium income For the people with a high income, the places will be near gyms, office buildings and downtown areas. This strategy was chosen as it will provide a specialty beverage to newly health crazed society with our continually expanding tastes of our customer basis. Promotion Strategy (highlights of your promotion plans) To promote Starbucks Smoothies, we will be putting advertisements in magazines, email our new product to our subscribers, put up billboards. We will also issue a press release about the new beverage. Post ads on social media like Facebook, Twitter, and Instagram. Lastly, we will have promotional deals like buy a smoothie and get a snack for free. Close with 3 key points of your pitch that your investors will remember To conclude, by launching Starbucks Smoothie, we will be reaching 85% of Canadians who are trying to live a healthy life style which means more or new customers. Secondly, it will add more products to Starbucks’ collection And lastly, it will give Starbucks a competitive edge because we will be launching a product which is beneficial for our customers and will show them that we care and respect their well- being, also leading to customer satisfaction.
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