form of policing others would quickly take their place and the truth would be

Form of policing others would quickly take their

  • Test Prep
  • iTaipeh
  • 19
  • 100% (9) 9 out of 9 people found this document helpful

This preview shows page 3 - 5 out of 19 pages.

form  of  policing,  others   would  quickly   take   their  place,  and  the  truth  would  be  more  difficult  to distinguish from the noisy barrage of lies. A NSWER   TO  “W HAT  I F   THE  F ACTS  W ERE  D IFFERENT ”  IN  C ASE  44.1 Assume that the defendant had actually done scientific studies, but they were inconclusive.  How might the judge have ruled  in that situation?   It is unlikely  that  the judge  would have ruled  differently  if the defendant’s claims had been based on “inconclusive studies” rather than “bunk” and “testimonials.” Inconclusive studies are not a reliable “form of proof” either.
Image of page 3
98           INSTRUCTOR’S MANUAL TO ACCOMPANY  BUSINESS LAW , ELEVENTH EDITION A NSWER   TO  “T HE  E THICAL  D IMENSION ” Q UESTION   IN  C ASE  44.1 Most people have seen infomercials.  Do the fraudulent promotional claims of QT, Inc., in such infomercials mean that all products “pitched” on television are suspect?  Why or why not?  No. A medium is only a tool for fraud, not fraud itself. In fact, a claim that can be shown to be fraudulent about one product may represent the truth about another. In this case, for instance, the bracelet at issue did nothing to relieve pain as its promoter claimed. The same statement about aspirin, however, would be true. B. O NLINE  D ECEPTIVE  A DVERTISING The FTC  Advertising and Marketing on the Internet: Rules of the Road  guidelines of 2000 describe how  existing laws apply to online ads. Generally— 1. Ads must be truthful and not misleading. 2. Claims must be substantiated. 3. Ads must not be unfair (causing a substantial injury that a consumer cannot avoid and that is not outweighed by a benefit to consumers or competition).. 4. The guidelines call for “clear and conspicuous” disclosure of qualifying or limiting information. Burying this information on an internal Web page and linking to it is not recommended except in certain circumstances. C. FTC A CTIONS   AGAINST  D ECEPTIVE  A DVERTISING The text outlines FTC actions against those who are accused of deceptive advertising. An action begins with an investigation, often after a consumer complaint. The investigation may lead to a formal complaint. If the alleged offender does not agree to settle, a hearing is held before an ad- ministrative law judge. A cease-and-desist order or an order requiring counteradvertising may be issued. FTC orders may be appealed, but courts generally defer to the FTC’s judgment.
Image of page 4
Image of page 5

You've reached the end of your free preview.

Want to read all 19 pages?

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes