SOCIAL MEDIA STRATEGY Communication amongst many people Online marketing Very

Social media strategy communication amongst many

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SOCIAL MEDIA STRATEGY Communication amongst many people Online marketing Very influential way of promoting Cost efficient
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OUT SO CLEAN SOAP NICHE AND COMPETITION
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EXPANDING A BUSINESS INTERNATIONALLY Establishing a national brand loyalty first Customer Base Other Factors - Political and economic stability, culture and trade barriers Decide on how to enter the foreign market Exporting – Easiest and least risky method
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GLOBAL EXPANSION United Kingdom Ready market Low tax rates Booming economy and Stable political environment China High population Stability
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CHALLENGES Product features Production qualities Demographics Price range
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OPPORTUNITIES Less competition Brand loyalty Selling to a segmented market Innovation of a new product
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REFERENCES Bakshi, S. (2015). Impact of gender on consumer purchase behaviour. Journal of Research in Commerce & Management , 1 (9), 1-9. Brennan, B. (2013, November 12). Three Strategies for Marketing to Millennial Women . Retrieved from - strategies-for-marketing-to-millennial-women/ Sabina, J. M., & Nicolae, J. C. (2013). Gender Trends in Tourism Destination. Procedia - Social and Behavioral Sciences , 92 , 437-444. doi: 10.1016/j.sbspro.2013.08.698 Social Media Today. (2012). Retrieved from - brand-social-media Survey Monkey. (2015). Retrieved from - tools/
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