The project will also improve its profit margin more customers will mean more

The project will also improve its profit margin more

This preview shows page 9 - 12 out of 29 pages.

expanding its market share will be realized. The project will also improve its profit margin, more customers will mean more cars serviced at the car wash thus higher generation of income. This will lead to high profitability and more revenue for the shareholders. In the investigative level, the team discovered that more and more car washes were opening which intensifies the level of competition. The project through the social events planned and promotion methods will give the university car wash a competitive advantage over rivals. Such events are aslo significant in strengthening the brand image of a country. The project if successful will be in a postion to increase the customer base of the company by a significant 70% based on the number of cars in the region and the effectiveness of the services offered. Alternative method to increasing the productivity of this business would be increasing the number of shareholders. However, shareholders may turnover on high rates thus not helping the business achieve its goals. Promotion once successful will gain loyal cusstomers who are much more reliable than additional shareholders. The project promotion is expected to make a major difference in business based on the number of cars thata re serviced on daily basis. If business increases by 70% on the first month
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of promotion, the return on the capital investment on this project is likely to be achieved in a duration of 4 months. The satisfaction of the identified business needs will however be determined by the level of project team commitment, effectivity of mediums of promotion, motivation of stakeholders, employee retention and experience. To determine whether the business needs have been satisfied, the organization will compare the number of customers served per day as compared to the number before promotion. The team also aims at providing loyalty cards to customers to monitor the magnitude of their commitment. Project deliverables While conducting, the market research and investigations have indicated that the car wash misses on delivering many anticipated services, the project team has decided to increase the project deliverables. Cleaning and related services will also be offered freely on cause as a method of promotion. The deliverables include the main services that the car wash offers at its lounge. They are involved in the promotion project to ensure that the customers get a real experience of what is offered at the lounge. Client feedback will be necessary to help in determining the level of satisfaction the services has led them to. Cclients will be provided with printed forms to measure their concurrence with the package. Additionally, the project team has launced a website where clients can present their enquiries, comments, compliments and questions from wherever they are. The deliverables include; Exterior car washing Interior cleaning Waxing services Self-service Washing of rugs Polishing Vehicle detailing
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There are various forces that are likely to affect the project. One of thses forces is the
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