American visitors to the indonesian island of bali p

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84. American visitors to the Indonesian island of Bali
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(p. 109) are often aghast when they see the sign for the Swastika resort. Americans associate the Swastika symbol with Nazi Germany while Indonesians associate the symbol with the four major elements on Earth. The two groups have different: A. attitu des. B. risk factors. C. perceptions. D. factual norms. E. postpurchase dissonance. The cultural differences between Americans and Indonesians have led to different perceptions of the meaning of the swastika symbol. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 05-05 List the factors that affect the consumer decision process. Topic: Psychological Factors 85. (p. 109-110) Firms hope that helping consumers to learn more about a company and its products will affect consumers': Firms hope to change attitudes through learning. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 05-05 List the factors that affect the consumer decision process. Topic: Psychological Factors 86. (p. 110) Learning refers to a change in a person's thought process or behavior that arises from:
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Learning arises from experience, through which new information is introduced. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 05-05 List the factors that affect the consumer decision process. Topic: Psychological Factors 87. (p. 110) Stuart wanted to impress Janet with the perfect engagement ring. He had been saving money for months, and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings. Marketers call this process: Stuart is receiving new information through the experience of paying attention to the ads, and this is likely to change his attitudes about the purchase. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 05-05 List the factors that affect the consumer decision process. Topic: Psychological Factors 88. (p. 110) Among the factors affecting the consumer decision-making process is/are __________, the way consumers spend their time and money to live. A. lifest yle B. conspicuous consumption C. the demonstration effect D. external validation E. life standards
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This is the definition of lifestyle. AACSB: Analytic Blooms: Understand Difficulty: 1 Easy Learning Objective: 05-05 List the factors that affect the consumer decision process. Topic: Psychological Factors 89. (p. 110) Christophe bought Timberland boots because he felt they were perfect for his outdoor activities.
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  • Fall '12
  • Chris
  • Decision Making, consumer decision process, Brenda, D. Maslow

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Christopher Reinemann
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