c. Japanese youth display extremely positive attitudes towards Western
is a set of exchanges of favours to establish trust.
Japan and Saudi Arabia are examples of high context cultures.
Which of the following is the term used to describe the belief that one’s own culture is
superior to others?
Marketers who bring about cultural change through dramatic campaigns without the
adaptation of culture-specific elements can be accused of:
The concept of
knowledge is broad and multifaceted. _
is obtained from others through communication, research and education. _
A technique that investigates the content of communication in a society and entails
literally counting the number of times per-selected words, themes, symbols or pictures
appear in a given medium is known as:
Firms are increasingly recognising that __________________ such as lifestyles, attitudes or
personality can play a major role in identifying similar consumer groups in different
What are the two basic forms of international research?
‘When entering international markets, companies encounter new parameters.’ What
does this mean?
Which of the following best describes the reasons that justify the need for research when
entering new markets?