Is the division of a particular population into

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4. ______________ is the division of a particular population into classes.
5. To take advantage of global markets, marketers are required to standardise all communication and product offerings to blend the cultural and social norms of differing peoples into one branded strategy.
6. Which of the following is false?
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c. c. Japanese youth display extremely positive attitudes towards Western goods. d. d. Guanxi is a set of exchanges of favours to establish trust. 7. Japan and Saudi Arabia are examples of high context cultures.
8. Which of the following is the term used to describe the belief that one’s own culture is superior to others?
9. Marketers who bring about cultural change through dramatic campaigns without the adaptation of culture-specific elements can be accused of:
10. The concept of cultural; knowledge is broad and multifaceted. _ Objective ; _ knowledge is obtained from others through communication, research and education. _
Session 6 1. A technique that investigates the content of communication in a society and entails literally counting the number of times per-selected words, themes, symbols or pictures appear in a given medium is known as:
2. Firms are increasingly recognising that __________________ such as lifestyles, attitudes or personality can play a major role in identifying similar consumer groups in different countries.
3. What are the two basic forms of international research?
4. ‘When entering international markets, companies encounter new parameters.’ What does this mean?
5. Which of the following best describes the reasons that justify the need for research when entering new markets?
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