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Following the company's first "Bargain Basement" opening in the Imperial Arcade, on Sydney's Pitt Street, there was little interest in shareholders to accelerate the brand's growth. However, as trading continued and shareholders brought more capital, the dividends paid by the company increased from 5% to 50% after its third year of operation.Consumer interest in the company grew after December 1924, as more branches of the store were established across Australia. Woolworths stores began selling a variety of goods, claiming the cheapest prices as well as money back guarantees. At the forefront of innovation in Australia, Woolworths stores became the first variety store in the world to install receipt printing cash register machines in 1926. Nearly twenty years after the company's establishment, Woolworths had a store in every state in Australia, following the opening of their Hobart store in 1940. With the company and its stores doing successfully, Woolworths began to experiment with expanding their grocery range; more stores began stocking fresh fruits and vegetables and a larger range of food. As the organisation began to gradually transition to becoming exclusively a grocery store, this saw the creation of the first "Big W" store in 1955, the brand's department store counterpart. Operational Management, Assessment 1 v2 Last updated on 10/09/2019 Page 11
T-1.8.1_v3Organisational Mission, Vision and Strategies (sourced)The organisational mission is to have Customers put themselves 1st across all their brands. To achieve this they have six priorities:1)Customer 1st Team 1st Culture2)Connected, Personalised and Convenient Shopping Experiences3)Differentiate our Food Customer Propositions4)Accelerate Innovation in our Drinks Business5)Unlock Value in our Portfolio6)E2E Processes - 'Better for Customers' and 'Simpler for Stores'Figure sourced from organisational websiteIt all starts with building a great retail team that listens to customers, team members and suppliers. Through their Voice of the Customer programme across their brands, the store teams and Support Office receive daily feedback from the customers. Which means the programme team can focus everyday on continuing to improve offer and shopping experience for their customers.Slogan & Branding (sourced)In 1987, Woolworths launched their "The Fresh Food People" campaign, the fundamental campaign that existed until 2012, when they slightly modified their long-running slogan with "Australia's Fresh Food People" to promote the fact that 96% of fresh produce sold in Woolworths supermarkets is grown in Australia. In 2014 they brought the original "The Fresh Food People" slogan along with a new commercial line-up.Operational Management, Assessment 1 v2 Last updated on 10/09/2019 Page 12
T-1.8.1_v3Woolworth Rewards and credit card (sourced)In September 2007, a trial began in central west New South Wales of Everyday Rewards, a Woolworths shopping card that automatically tracks supermarket purchases and stores fuel discount