Appealing to plus sized women lingerie outerwear

appealing to plus sized women, lingerie, outerwear, sportswear, shoes, and
accessories to include unique jewelry, sunglasses, and handbags.
2. Price: XXXX plans to maintain flexibility in pricing. Our prices are established
based on quality and reputation for plus sized apparel and accessories.
3. Distribution: The online retail store does have a distribution center based out of
Chicago, IL. We do not use direct mail, so we will use our email program to focus
on our loyal customers and to distribute discount codes.
4. Promotion: XXXX Style Studio has an aggressive and creative marketing plan.
We have taken pointers from large corporation such as L’Oréal, Dove, and
Victoria’s Secret by leveraging social media to make women feel confident and
sexy. Our marketing plan allows us to focus on our target market while being
conservative with our marketing budget. We used Pinterest to promote trends, and
we have a tool that allows the consumer to create their own style by adjusting the
avatar model to their body type.