appealing to plus sized women, lingerie, outerwear, sportswear, shoes, and accessories to include unique jewelry, sunglasses, and handbags. 2. Price: XXXX plans to maintain flexibility in pricing. Our prices are established based on quality and reputation for plus sized apparel and accessories. 3. Distribution: The online retail store does have a distribution center based out of Chicago, IL. We do not use direct mail, so we will use our email program to focus on our loyal customers and to distribute discount codes. 4. Promotion: XXXX Style Studio has an aggressive and creative marketing plan. We have taken pointers from large corporation such as L’Oréal, Dove, and Victoria’s Secret by leveraging social media to make women feel confident and sexy. Our marketing plan allows us to focus on our target market while being conservative with our marketing budget. We used Pinterest to promote trends, and we have a tool that allows the consumer to create their own style by adjusting the avatar model to their body type.
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- Fall '09
- Marketing, XXXX Style Studio