The most important aspect of a countrys cultural

33. The most important aspect of a country's cultural differences, particularly important in
foodstuffs and beverages, is the impact of _____.
A. value
s
B. traditio
ns
C. norm
s
D. attitud
es
The most important aspect of cultural differences is probably the impact of tradition.
Tradition is particularly important in foodstuffs and beverages. For historical and
idiosyncratic reasons, a range of other cultural differences exist between countries.
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Gradable: automatic
Learning Objective: 18-01 Explain why it might make sense to vary the attributes of a product from country to
country.
Topic: Factors to Consider When Developing International Product Strategies
34. Consumers in highly developed countries value _____ as compared to their
counterparts in less developed nations.
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Gradable: automatic
Learning Objective: 18-01 Explain why it might make sense to vary the attributes of a product from country to
country.
Topic: Factors to Consider When Developing International Product Strategies

35. Contrary to Levitt's suggestions, consumers in the most developed countries are
often:
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Blooms: Apply
Difficulty: 2 Medium
Gradable: automatic
Learning Objective: 18-01 Explain why it might make sense to vary the attributes of a product from country to
country.
Topic: Factors to Consider When Developing International Product Strategies