1.Why is the placement of an advertisement important? 2.Why is the size or length of advertisements important? 3.Create a media schedule for the product used in activity 3B, in order to satisfy the advertiser. This schedule must include the number of advertisements, placement or advertisements, and size or length of an advertisement. CELL PHONE APPLE NUMBER OF ADS PLACEMENTS OR ADS SIZE OR DURATION 500 per day Social Network 2 months 20 malls Escalators or shopping walls 4 months 30 per day Television 30 seconds between the hours of 6 p.m. to 10 p.m – 2 months 400 per day Radio 2 months – all day
ACTIVITY 3.D 1.Using the product from the previous questions, and a budget of $ 30,000 design an alternative media schedule and describe at least three elements of this schedule. You must describe how your alternative media plan will help you to deliver on advertising objectives while remaining within budget. (Write at least 300 words in your answer)
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