1.Why is the placement of an advertisement important?
2.Why is the size or length of advertisements important?
3.Create a media schedule for the product used in activity 3B, in order to satisfy the advertiser. This schedule must include the number of advertisements, placement or advertisements, and size or length of an advertisement.
CELL PHONE APPLE
NUMBER OF ADS
PLACEMENTS OR ADS
SIZE OR DURATION
500 per day
Social Network
2 months
20 malls
Escalators or
shopping walls
4 months
30 per day
Television
30 seconds between
the hours of 6 p.m. to
10 p.m – 2 months
400 per day
Radio
2 months – all day

ACTIVITY 3.D
1.Using the product from the previous questions, and a budget of $ 30,000 design an alternative media schedule and describe at least three elements of this schedule. You must describe how your alternative media plan will help you to deliver on advertising objectives while remaining within budget. (Write at least 300 words in your answer)


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