ASSESSMENT TOOL Retail Research BSBMGT407 Apply digital solutions to work

ASSESSMENT TOOL: Retail Research BSBMGT407 Apply digital solutions to work processes BSBMKG417 Apply marketing communication across a convergent industry Coffeeville marketing objectives)? and referrals. Message What is the brand message of the business? Our friendly staff serve quality food and coffee at a city pace. Local, organic and fair trade products with gluten-free options keep you and the community healthy and your appetite satisfied. Project Assessment - Campaign planner CAMPAIGN PLANNER Business Name: Logo: create or find a logo for the business Campaign goals and tracking  What you trying to achieve through the campaign? Be specific. Make SMART goals.  What metrics will you need to follow during the campaign (include as many metrics as you can)? Target audience  Who are you trying to reach and target? Describe them in detail. (50 words min) Key campaign concept and any offers  What is the message for the promo campaign?  What is “The Big Idea” for the campaign? What tools or techniques will you use? (70 words min)  How are you trying to position the business and product?  What offers will engage and convert the audience?  How is the business going to ensure message consistency across the campaign channels? Campaign media plan  Which media channels will you use to reach and influence the target audience? Choose at TAS 702 FO Assessment Tool Page 12 of 16 TAS 702 PP Academic Assessment Management (RTO 1.7 – 1.12) V1 Sep 2018 Lonsdale Institute Pty Ltd Provider ID 21915 CRICOS Code 02836F

ASSESSMENT TOOL: Retail Research BSBMGT407 Apply digital solutions to work processes BSBMKG417 Apply marketing communication across a convergent industry least 5 different channels (including Facebook and flyer print)  Why did you choose these channels (consider cost/budget and fit-for-purpose in this answer)?  How long will the campaign run for?  In what sequence will the promotions on each channel occur ( include timeframes / durations )?  How will the channels integrate? Campaign resources  What resources do you need for the campaign (including content)? Campaign execution  What needs to be tested before the campaign is live?  How will you encourage ongoing interest and engagement during the campaign? Non-digital tools and techniques used  Eg: F2F promotion, events Integrated tools and techniques used  Eg: Website, social media Experts to engage  What expertise will you need to launch the campaign? Project Assessment - Marketing tool evidence Delete the italics help text under the headings. TAS 702 FO Assessment Tool Page 13 of 16 TAS 702 PP Academic Assessment Management (RTO 1.7 – 1.12) V1 Sep 2018 Lonsdale Institute Pty Ltd Provider ID 21915 CRICOS Code 02836F

ASSESSMENT TOOL: Retail Research BSBMGT407 Apply digital solutions to work processes BSBMKG417 Apply marketing communication across a convergent industry Facebook Post  Using Canva, publish your Facebook post in the Facebook Cert IV Marketing student group. Include the following information as a comment below your post: o Promo campaign idea (30 words) o Tools, techniques and channels to be used  Save your post as a PDF and upload it to Moodle with your assessment submission.