The name heartist is a compound word of heart and

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s CSR store called the HEARTIST HOUSE was established. The name HEARTIST is a compound word of heart and artist that represents the symbolic meanings of the store to re fl ect eco-friendliness, sharing, and donation. The HEARTIST is designed for a shopping experience similar to donation and with fi ve principles: reduce, reuse, recycle, re fi ne, and recover. There are fi ve distinctive commitments of the HEARTIST to environmental sustainability. First, the products sold in the store can be grouped into three categories: (a) eco-friendly items made with organic and natural materials, (b) donated clothing items from the company s major luxury fashion brands (e.g., Bean Pole, Galaxy, Rogatis, Kuho, LeBeige), Fig. 11 Samsung C&T s the HEARTIST store in Seoul, South Korea (Samsung C&T 2016 ) Environmental Sustainability in the Textile Industry 45
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and (c) upcycled clothing items created by young contemporary fashion designers who have donated their talents. Second, the store s shopping bags are made from biodegradable, recycled plastic materials and designed for a shareable bag that allows a consumer to bring it back to the store after he or she fi lls it up with items for donation. Third, a warehouse built in the 1940s was converted to the fl agship store through the use of minimized synthetic materials. Fourth, over 50 % of the fi xtures used in the store are made with recycled materials. Fifth, the cooling water used for the store s air-conditioning systems is recycled to nourish the fl ower garden. Additionally, the company s employees, including fashion designers and merchandisers, donate their labor to work for the store as the store staff members. Samsung C&T donates a half of the pro fi ts gained from the HEARTIST store to charities and organizations that promote environmental sustainability through donations, campaigns, and events. See Fig. 11 for Samsung C&T s the HEARTIST store images. 5.2 Use Phases Consumption of fashion products is affected by consumers desire for self-expression and identity creation (Berger and Heath 2007 ). Due to the signi fi - cant consideration of the individual identity created by fashion styles, as well as a lack of knowledge of clothing s harmful environmental effects, consumers often care less about ethical or sustainable clothing consumption (Berger and Heath 2007 ). There are two different trends that affect consumers apparel consumption behaviors in today s apparel market: fast fashion and slow fashion. 5.2.1 Fast Fashion Fast fashion refers to apparel companies business strategy to manage the supply chain ef fi ciently to provide the newest fashionable products quickly responding to consumers demands (Levy and Weitz 2008 ). As a result, fast fashion s time-to-market (length of time in the product development process required from design ideation to the fi nished product) is only a few weeks, much shorter than the standard six-month time-to-market in the apparel industry (Tokatli 2008 ). For instance, the European fast fashion retailer Topshop reduced the brand s time-to-market to six to nine weeks and H&M s time-to-market is only three weeks
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  • Fall '19
  • environmental sustainability

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