p 466 467 The American Customer Satisfaction index makes it possible to track

P 466 467 the american customer satisfaction index

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4.(p. 466-467)The American Customer Satisfaction index makes it possible to track changes in consumer satisfaction measures over time and even allows comparison among countries. AACSB: 9 Value creationChapter: 18Difficulty: MediumLearnObj: 1Perreault - Chapter 18 #4Question Type: ComprehensionSelf-Test: No
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5.(p. 466)Looking at the "average" satisfaction of a whole society does not provide a complete picture for evaluating macro-marketing effectiveness. AACSB: 13 Economic environmentsChapter: 18Difficulty: MediumLearnObj: 1Perreault - Chapter 18 #5Question Type: DefinitionSelf-Test: No 6.(p. 466)At the macro level, consumer satisfaction is difficult to measure and interpret so any evaluation is in part subjective. AACSB: 13 Economic environmentsChapter: 18Difficulty: EasyLearnObj: 1Perreault - Chapter 18 #6Question Type: DefinitionSelf-Test: No 7.(p. 466)At the macro level, consumer satisfaction can easily and objectively be measured using practical economic methods. AACSB: 13 Economic environmentsChapter: 18Difficulty: EasyLearnObj: 1Perreault - Chapter 18 #7Question Type: DefinitionSelf-Test: No 8.(p. 466)Evaluating marketing effectiveness is impossible. AACSB: 3 Analytical skillsChapter: 18Difficulty: EasyLearnObj: 1Perreault - Chapter 18 #8Question Type: ComprehensionSelf-Test: No 9.(p. 466)Evaluating marketing effectiveness of an individual firm is difficult, but not impossible. AACSB: 10 Org DynamicsChapter: 18Difficulty: Easy LearnObj: 1 Perreault - Chapter 18 #9 Question Type: Definition Self-Test: No
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10.(p. 466-467)Consumer satisfaction at the micro level cannot be measured because firms cannot determine how well their products satisfy customers. AACSB: 13 Economic environmentsChapter: 18Difficulty: EasyLearnObj: 1Perreault - Chapter 18 #10Question Type: DefinitionSelf-Test: No 11.(p. 467)According to the text, micro-marketing does NOT cost too much in the United States--but macro-marketing often DOES cost too much. AACSB: 13 Economic environmentsChapter: 18Difficulty: EasyLearnObj: 1Perreault - Chapter 18 #11Question Type: DefinitionSelf-Test: No 12.(p. 467)The fact that many firms are too production-oriented and inefficient is one reason why so many new products fail. AACSB: 3 Analytical skillsChapter: 18Difficulty: MediumLearnObj: 2Perreault - Chapter 18 #12 Question Type: Definition Self-Test: No
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  • Fall '11
  • PERREAULT
  • Marketing, d., E., marketing strategy planning

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