Technology in mass media and mass communication

This preview shows page 3 out of 3 pages.

technology in mass media and mass communication within the government. News broadcasters themselves are more diverse than they were in previous decades and therefore represent a wider variety of views and beliefs within the American government. Additionally, citizens now have a better manner in which to communicate with the government directly due to the increased amount of media platforms through which they can learn and discuss policy agendas. Ideologically oriented programming Ideologically oriented programming is when TV, Internet, or radio news programming that specifically cater to audiences with partisan-leaning ideology. This often leads many citizens to simply pay attention and affiliate with the programming or news media that most closely represents their views, leading to a prevalence of bias oriented media. Consumer-driven media outlets and emerging technologies that reinforce existing beliefs These are very similar to the above mentioned Ideologically Oriented Programming. Now that technology and media allow modern citizens to run their own news platforms or debate forums, media outlets have become far more polarized as common citizens are usually far more passionate in expressing their personal political views which attracts similar people with pre-existing beliefs- ultimately deeming most media outlets biased and polarized. Uncertainty over the credibility of news sources and information return Due to all the above-stated factors, it is clear that media outlets, news broadcasting networks, and social media debate forums have become extremely partisan and therefore polarized. While it is clearly less financially exhaustive and easier than Newspapers, social media is often seen as polarizing and biased to an extent as most people tend to flock towards politicians, news media websites, or accounts that already represent their beliefs- preventing public exploration of the “other side” of the political spectrum. This has led to debates over the prevalence of media partisanship, leading many to become quite cynical and skeptical of their beliefs regarding the media and the government. Citizens currently feel that the news and beliefs they are receiving from the internet and news media is unreliable due to the everpresent possibility of biased information.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture