Conduct a social media audit Decide on the right social media platforms Analyze your target audience Use social media analytics to review :follower growth, engagement publishing frequency, most engaging content formats, top-performing posts, traffic sources, community sentiment, question response rate, average response time, audience interests, demographics behaviors.
Campus: Gharuan, MohaliEmerging Issue of Social MediaAuthentic connection with the audienceSocial media marketing is connecting with audiences on an individual and personal level.Creating a social media marketing strategyThink of your social media plan as a roadmap to your goals.Turning Employees Into Brand AdvocatesWhen building an online presence, you’re really focused on generating awareness and driving organic reach. An extremely valuable and largely untapped asset are your employees.
Campus: Gharuan, MohaliA dramatic drop in organic reachWhat worked in 2012 when organic reach on social was booming vs. what’s working now with the decline of organic reach.Coming up with consistently good contentManaging social media is extremely time-consuming, and can become a full-time job. Which is why staying creative and original is one of the toughest social media marketing challenges to overcome.
Campus: Gharuan, MohaliContent quantity over qualityFor some brands, the way to cut through all of the noise on social media is to simply post more. While this tactic may work for some, for many it has the tendency to irritate followers.Getting content to a large social audiencePromoting content, partnering with brands and influencers, and capturing audiences’ attention is a whole new social media challenge in itself.
Campus: Gharuan, MohaliFinding ways to encourage sharing on socialA creative rut is when social media managers find a tactic that works a few times and then continually go back to them over and over, even though the results may be even or declining.Creating quality visuals and graphicsVisuals and graphics are the second most important factor for success on social media right behind the quality content. But creating quality visuals and graphics are another challenge on their own, regarding skill level and time it takes to create them.
Focusing on the things that matter mostThe truth is that it takes a lot of work to create a community of engaged followers and brand advocates.Growth and engagement are a result of a variety of factors, but figuring out which activities to focus on is an important challenge in social media marketing.Campus: Gharuan, MohaliAnswering All of Your Customer’s QuestionsSocial media is meant to be a two-way communication channel, but too often it’s used as a promotional mechanism. While marketers use social networks as broadcasting outlets, 90% of customeruse social as a way to communicate directly with brands.
Campus: Gharuan, MohaliIncreasing Your Reach Through Shares