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3.What is your assessment of the competitive strength of Walt Disney Company’s different business units?4.What does a 9-cell industry attractiveness/ business strength matrix displaying Walt Disney Company’s business units look like? A 9-cell industry attractiveness business strength matrix shows which of Disney’s business units should have priority. A possible 9-cell industry matrix would be a three by three grid that explains competitive strength and market position in relation to industry attractiveness of each division at Disney. Each bubble would be scaled to the percentage of revenue generated by the division relative to total corporate activeness scores. Concentrating on the divisions with the greatest competitive strength and industry attractiveness would allow for better performance prospects for DisneyA 9-cell industry matrix for Disney would show that media network is the top performer and the weakestwould be interactive media. Parks and resorts and studio entertainment are also strong performers for Disney. They should continue to focus their time and money into those three divisions performing strong. If interactive media cannot be reasonably improved, Disney should consider cutting that division.