In case flipkart organization its local food unit is

  • No School
  • AA 1
  • 13

This preview shows page 10 - 11 out of 13 pages.

has the potential for growth. In case Flipkart organization its local food unit is their question mark in the BCG matrix as the recent trends in the market shows that consumers are focusing more on local foods due to which this particular segment is showing high market growth rate and also the confectionery unit of flipkart is also a question mark product in the BCG matrix as this market is an attractive one which is growing over years. 5. Porter’s Five Force Model (Competitors Analysis of Flipkart) Porter’s five force model is defined as a type of model or framework used by the organizations to identify and analyze five different types of competitive forces which are responsible for shaping every industry and also helps the organization in determining an industry weaknesses and strengths porter’s framework is also used to identify structure of a particular organization to determine its corporate strategy this particular model can be applied to any type of segment of the organization for its profitability and attractiveness . The five different forces which will be explained below are as follows: Supplier Power- This particular force explains that how easy it’s for the suppliers of an organization to increase its prices of goods and services and is affected by the number of suppliers and how much it would cost the organization to switch from one supplier to another. In case of Flipkart organization suppliers are the producers of finished products for example Apple, Nike and Dell. The organization sells different products ranging from computer supplies to cosmetics to clothes due to which there are many producers or suppliers for any specific category of products they cannot show their power on Flipkart organization due to which they have a high supplier power. Buyer Power- This force deals with the potential and ability of the customers of an organization to drive down their prices as this force is affected by the number of customer’s organization has and how each customer is loyal towards the organization. In case of Flipkart organization their purchasers are its clients or customers who purchase their items through online shopping but as the online industry consists of huge competitors in the, customers has vast options to switch to its substitute if they feel any change in its prices. In this way every one element or products makes customers to have more power than the organization when contrasted with online retail organizations. Threats of New Entrants- There are times when the organization is being attack by its new entrants or competitors as when the competitor requires less cost and time to enter in the market then the existing organization will be weak but if an organization has strong barriers to entry in the market then it would prove difficult for the competitors. In case of Flipkart organization threat of new participants or competitors is high, In case of online industry there are less boundaries to set up an online business less cash is required as well as less
Image of page 10

Subscribe to view the full document.

Image of page 11
  • Fall '19

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes