A4 describe three or more economic social and

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A4. Describe three or more economic, social and industry trends which impact upon the selection ofmedia for Tee Shirty’s campaignNOTE: Refer to pages 25, 39 & 50 of the “BSBMKG523 Design and develop an integrated marketing communication plan learner guide” document and the “BSBMKG523 Case study information” document provided on Moodle to inform your answer. Answer in 250-350 words.Write your answer hereA5. Explain three or more influences on buyer behaviour which may impact Tee Shirty’s campaign.NOTE: Refer to pages 19-20 of the “BSBMKG523 Design and develop an integrated marketing communication plan learner guide” document and the “BSBMKG523 Case study information” document provided on Moodle to inform your answer. Answer in 250-350 words.Write your answer hereStudent Assessment Guide: BSBMKG523Version: v19.1Page 12 of 20Developed by: ACBIApproved by: DoSIssued: October 2019Review: January 2020
10118NAT Diploma of Social Media MarketingStudent Assessment Guide: BSBMKG523 Design and develop an integrated marketing communication planStudent Assessment Guide: BSBMKG523Version: v19.1Page 13 of 20Developed by: ACBIApproved by: DoSIssued: October 2019Review: January 2020
10118NAT Diploma of Social Media MarketingStudent Assessment Guide: BSBMKG523 Design and develop an integrated marketing communication planB. Task B - Plan and develop marketing communication briefB1.THE SCENARIO:You now need to confirm marketing communication requirements with your client, Tee Shirty. Set up a meeting with:You, acting as the Marketing Manager at an agency whose client is Tee ShirtyThe Marketing Director at Tee Shirty, as role played by another student in your unitNOTE: Your Trainer & Assessor will also observe this meeting. WHAT YOU NEED TO DO BEFORE YOUR MEETING:Organise a day and time for your meeting, in line with the availability of other students in your unit as well as your Trainer & Assessor. This meeting should take no more than 10 minutes. You are required to lead the meeting and should prepare as necessary.Prior to the meeting, review the information on Tee Shirty outlined in the “BSBMKG523 Case study information” document provided on Moodle and obtain client and product information.WHAT YOU NEED TO DO DURING YOUR MEETING:Use the meeting to:Discuss and confirm marketing communication purpose and objectives Review outcomes of previous marketing communication with the clientConfirm budget allocation between media and creative Obtain further client and product information as neededEnsure you take note of what you discuss during the meeting.WHAT YOU NEED TO DO AFTER YOUR MEETING:Record notes of what was discussed during your meeting, including the campaign purpose, objectives and budgets agreed to. Answer in 150-250 words.Student Assessment Guide: BSBMKG523Version: v19.1Page 14 of 20Developed by: ACBIApproved by: DoSIssued: October 2019Review: January 2020
10118NAT Diploma of Social Media MarketingStudent Assessment Guide: BSBMKG523 Design and develop an integrated marketing communication planMeeting notesWrite your answer here

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