Variable: Gender and online browsing Relationship between gender and online browsing Questionnaires What is a questionnaire? - A questionnaire is a formalised set of questions for obtaining information from respondents - The questions in the questionnaire would help answer certain hypothesis. Questionnaire Design Process 1. Specify the information needed 2. Specify the type of interviewing method (telephone, email, mailing, online) 3. Determine the content 4. Pre-test (Test out the draft of the survey, like proof reading) Determine the content Is the question necessary? The form of response for each question (open/fixed alternative question) - Fixed alternative questions/closed questions o Gives respondents limited alternatives responses and ask hem to choose one closed tot heir viewpoint. o It is easy to answer and analyse - Open-ended response questions o Take a lot of time to encode and analyse (Hard to quantify the data) o Should not be used frequently, only used when required Determine the wording for each question - Avoid overly burdensome questions (time frame) o Incorrect – How many gallons of soft drinks did you consume during the last 4 weeks o Correct – How often do you consume soft drink in a typical week? Less than once a wee, 1-3 times a week, 4-6 or 7+ - Avoid double barrelled items (one question ask two things, break the it into two questions) o Incorrect – Do you think Coca-Cola is tasty and refreshing drink? o Correct – Do you think Cocoa-Cola is a tasty soft drink? - Avoid leading and loaded questions (leading questions is where clues are given to respondent to answer a certain way. E.g. using emotion appeal) o Incorrect – Do you think that patriotic Australians should buy imported automobiles when that would put Australian labour out of work? o Correct – Do you think that Australians should by imported automobiles? - Avoid ambiguity o Incorrect – never, occasionally, sometimes, often, regularly
Week 5: Questionnaire Designs (surveys) & Sampling Plan o Correct – less than once, 1-2 times, 3-4, 4 or more - Avoid imprecise questions (Define the issue in terms of who, what, when, where and why. The question should be clear) o Incorrect – which brand of shampoo do you use? o Correct – Which brands of shampoo have you personally used at home during the last month? In case if more than one brand, please list all the brands that apply. Avoid jargon (avoid using complex word, use every-day words) - Avoid implicit (hidden) alternatives (Avoid hidden alternatives) o Incorrect – Do you like to fly when travelling short distance? o Do you like to fly when travelling short distances or would you rather drive? - Avoid implicit assumptions - Avoid generalisation and estimates o Incorrect – What is the annual expenditure on groceries in your household per person?
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