38 how much money are you asking for from which

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38. How much money are you asking for, from which sources, how will investors earn their return, and when? Will funding come in stages? 39. Identify the five major downside risks or things that could go wrong, and indicate your contingencies for dealing with each of them. 40. Is there internal consistency in your plan? For example, can one see the logical fit and consistency between you target market, the product/service you are selling, your marketing approach, and the budget you have put together?
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IMAGINE > BELIEVE > CREATE 28 Judge’s Rating Sheet Name of Venture: __ _________________ Business Plan Evaluation: WRITTEN Business Plan Competition Judge Name: _______________________ April 2016 Please provide a rigorous evaluation of this final draft of the team’s written plan. Could you rate the written plan first on each of the ten content areas listed in Part I below, and then rate the written document in the five areas noted in Part II. Parts I and II involve rating on 5-point scales. Finally, provide a separate overall score out of 100 on the plan. Your written comments are also very much appreciated and will be shared with the team. It is critical that we give them tangible help on how to improve. I. Coverage of Key Components (please rate each area below on a 5- point scale where 1 = poor, 5 = excellent) a. The Opportunity (how well-identified, how significant of an opportunity, forces creating the opportunity) __________ a) The Business Concept and Product(s) (core concept for the business, value proposition, product/service mix) __________ b) The Market (definition, size, market potential, target audience, purchase decision maker & process) __________ c) Economics of the Business (margins, breakeven, cost structure, how we will make our money) __________ d) Marketing (pricing, promotion, selling, distribution, customer service) __________ e) Operations (staffing requirements, how product/service will be produced, delivered, supported, logistics, inventory) __________ f) Non-financial resource requirements (people, facilities, location, etc) __________ g) Management Team (players, roles, experience/credibility, compensation, board of directors, key advisors) __________ h) Venture Financing (money needed, from where, how investors will receive their return, rate of return to them) __________ i) Financials (cash flow statement, income statement, balance sheet) __________ II. Written Document Mechanics (again, please rate each area below on a 5-point scale where 1 = poor, 5 = excellent) a. Pragmatism/Realism __________ b. Completeness/Comprehensiveness __________ c. Internal Consistency __________ d. Writing Style __________ e. Professionalism of the Document __________ III. Separate Overall Recommended Score (out of 100 points, where 100 = outstanding and you absolutely want to invest; note that this score is separate from the scores above---it is an overall assessment) _______ IV. Particular Feedback on the Written Business Plan (Please provide detailed suggestions to the team on how they can improve the plan): (use reverse of form or attach comment sheets)
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IMAGINE > BELIEVE > CREATE 29 Judge’s Rating Sheet Name of Team/Venture ________________ Business Plan Evaluation: ORAL Business Plan Competition Judge Name ____________________ April 2016
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  • Spring '17
  • Yongseok Jang
  • Marketing, The Market

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