794_The.Definitive.Guide.to.Magento.pdf

Product reviews customers can rate and review

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Product reviews : Customers can rate and review products on an individual basis. Administrators have the ability to edit and remove each review. Upsell products : Upsell products are listed under the section “you may also be interested in the following product(s).” This allows you to promote related products on each product page.
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CHAPTER 3 THE PUBLIC INTERFACE WALK-THROUGH 22 Figure 3-8. This is a close-up of a product page. Each of the sections,including quick descriptions, product descriptions, and additional information are updatedable and customizable.
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CHAPTER 3 THE PUBLIC INTERFACE WALK-THROUGH 23 Compare Products Another great feature that Magento includes is giving a customer the ability to compare products side by side. Not only can customers compare pricing between two items, but they can also compare other information such as product descriptions, product skus, and other customizable options. To compare items, customers must first add a product using the compare button which is found either on the category page or the product page. It’s also noteworthy again that if a customer has javascript turned off they will not be able to compare products. Once the customer has more than one item in their compare products area, they may compare products. Customers also have the ability to “print this page,” if they choose to compare products (see Figures 3-9 and 3-10). Figure 3-9. Products must first be added to the compare list by clicking the link underneath the add to cart button. Customers must add a minium of two products to their compare items list before they can compare products.
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CHAPTER 3 THE PUBLIC INTERFACE WALK-THROUGH 24 Figure 3-10. The Compare Products window. Here customers can compare different products and product details.
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CHAPTER 3 THE PUBLIC INTERFACE WALK-THROUGH 25 CMS Pages and Static Blocks In addition to being a top-notch eCommerce platform, Magento has the ability to display pages called CMS pages or content management system pages. CMS pages refer to any non-product page. These pages can include additional information about your eCommerce store, such as company information, about us, payment terms, and customer service. CMS pages are given their own URL address and can be customized in both appearance and layout. These pages allow you to include images and content in addition to your products. Figure 3-11 is an example of how CMS pages look on the public interface. Figure 3-11. This is a CMS page. It allows you to provide customers with important information about your store. Magento also provides another form of content management called static blocks. Static blocks are a great way of implementing editable content into your eCcommerce web site. The footer shown in Figure 3-12 is a perfect example of how to use static blocks. The footer, like other static blocks, is fully editable inside of Magento’s administrative section. Static blocks can be used for news, upcoming events, and web site updates. If you understand the basics of HTML and PHP, you can place static blocks anywhere within your web site.
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