In the no additional information condition the participant was simply told that

In the no additional information condition the

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description. In the no additional information condition, the participant was simply told that their task was to form an impression of a person. In the affiliation condition, par- ticipants were instructed to imagine being a test-rater for a company that runs a dating website. A new user submitted his photo and the company wanted to know what impres- sion this person made to the test-raters. The target person was described as somebody who was looking for a dating partner through the dating homepage. A brief description of the dating company’s main goals was presented empha- sizing that this company was looking for interesting dating partners with a strong personality. After providing information about the context, a folder was placed on the desk in front of the participant; the folder contained a photo of a male wearing a red or green shirt. Participants were instructed to open the folder and look at the picture for 5 s (see also Elliot and Niesta 2008 ). The experimenter remained blind to color condition by turning away from participants as they viewed the picture. When 5 s had elapsed, participants were told to turn the picture over and complete the questionnaire that had been placed underneath it. The questionnaire contained a perceived intelligence measure, several demographics items, an item asking participants to guess the purpose of the experiment (to test awareness of the hypothesis), and an item asking whether participants remembered the color of the shirt. Once participants completed the questionnaire, they were debriefed and dismissed. The male photo was a 7 00 9 9 00 head and upper chest shot of a young Caucasian man wearing a T-shirt. For the experiment, the photo was centered on an 8.5 00 9 11 00 page. Adobe Photoshop was used to put red or green on the man’s shirt (see Fig. 1 a). A GreytagMacBeth Eye-One Pro 392 Motiv Emot (2013) 37:389–401 123
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spectrophotometer was used to select standard red and green colors that were equivalent on lightness and chroma when printed. The parameters for red were LCh (45.3, 45.7, 24.0) and for green were LCh (44.8, 45.2, 153.0). Measures Perceived intelligence Skowronski et al. ( 1993 ) single- item measure was revised slightly to assess perceived intelligence (‘‘How intelligent do you think this person is?’’). Participants completed the measure on a 1 (not at all) to 9 (extremely) scale. Color awareness probe Participants were asked to guess the hypothesis being tested in the experiment (‘‘What do you think the purpose of the study was?’’). A correct guess was defined as any mention of color and any mention of the dependent measure in the experiment. Results and discussion None of the participants correctly guessed the purpose of the experiment. We used analysis of variance (ANOVA) to examine theeffectofcolor,contextandtheirinteractiononthe dependent measure. The analysis revealed a main effect of color condition, F (1, 102) = 8.21 (MSE = 1.63), p = .010, d = .55. Participants in the red condition evaluated the target personasless intelligent( M = 5.56,SD = 1.33)thanthosein the green condition ( M = 6.26, SD = 1.22).Neither the main
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  • Robert Kalle
  • The Land, RGB color model, Motiv Emot

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