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Market price of manila wings is p189 for half a dozen

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market price of Manila Wings is P189 for half a dozen (6 pieces) and P375 for a dozen (12pieces). Manila Wings’ price for its chicken wings is within the expected price of the buyers;thus, it is neither overpriced or underpriced. 3.3.5 Market researchThe survey gathered information regarding customer perceptions on a restaurant ingeneral. The questions were placed under five categories which are tangibles, reliability,responsiveness, assurance, and empathy. The results are summarized in the followingscatter graphs Calinawan, Ignacio, Salas, Samson, Ramos Page 181stSemester, AY 2018-19 MGT220 Prof. Ramon S. Dacayo
Manila WingsFigure 1. Assurance and Empathy.Graph 1 shows the scatter plot of fifty customers with assurance and empathybeing compared to each other. The X-axis represents the rating of the customersregarding the attributes of various restaurants. Assurance is knowledge and courtesy ofemployees and their ability to convey trust and confidence (Arlen, 2008). On the otherhand, individualized attention the firm provides its customers (Arlen, 2008). Based on theresults of our survey, most customers highly value assurance than empathy. Because ofthis, customers prefer to be assured when it comes to the restaurant they dine at. Theywant to be assured that the food they are served are of good quality, the kitchen is cleanand the workers who makes the products are hygienic. Calinawan, Ignacio, Salas, Samson, Ramos Page 191stSemester, AY 2018-19 MGT220 Prof. Ramon S. Dacayo
Manila WingsFigure 2. Responsiveness and Assurance.Graph 2 shows the scatter plot of fifty customers with responsiveness andassurance being compared to each other. The X-axis represents the rating of thecustomers regarding the attributes of various restaurants. Responsiveness Willingness tohelp customers and provide prompt service (Arlen, 2008). On the other hand, assurance isKnowledge and courtesy of employees and their ability to convey trust and confidence(Arlen, 2008). Based on the results of our survey, the customers want both responsivenessand assurance when it comes to dining in restaurants. They want the staff to beresponsive to their needs whenever and they want to be assured that they would be servedhigh quality food and be given high quality service. This shows us that Manila Wingsshould focus on training their staff to be more responsive and to be assuring to theircustomers. Calinawan, Ignacio, Salas, Samson, Ramos Page 201stSemester, AY 2018-19 MGT220 Prof. Ramon S. Dacayo
Manila WingsFigure 3. Tangibles and Assurance.Graph 3 shows the scatter plot of fifty customers with tangible and assurancebeing compared to each other. The X-axis represents the rating of the customersregarding the attributes of various restaurants. Assurance, as stated in the previousanalysis, is knowledge and courtesy of employees and their ability to convey trust andconfidence. On the other hand, tangible is the appearance of physical facilities,equipment, personnel, and communication materials (Arlen, 2008). Based on the results

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Term
Fall
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Tags
Buffalo wings, Manila Wings

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