Shopify differentiates themselves through their offering of Shopifys analytics

Shopify differentiates themselves through their

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Shopify differentiates themselves through their offering of “Shopify's analytics and reports to learn about sales and customers in great detail.” (Shopify Help Center, 2018) Thus, if a company ignores Shopify’s technology, and chooses to go a different route, they will likely be behind their competitors as those businesses who use Shopify can utilize the data about their customers to push certain products, modify the way they sell items, and many other initiatives to drive customer value. If a company completely ignore this technology, meaning, ignoring Shopify and similar competitors, the company would suffer. Many consumers browse selections online before purchasing in a store. So, if a retail business didn’t have a website with their products, a large portion of their potential market wouldn’t even know about the store’s existence. Therefore the technology provided by Shopify is vital to companies. 11. 1 - Name: E-commerce giant Shopify to open first bricks and mortar space this year Publication: The Canadian Press Date: May 8th, 2018 URL: - first-bricks-and-mortar-space-this-year
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This article outlines the motivation and the justification for Shopify branching to brick and mortar stores. The article explains recent criticism for reliance on small merchants and their minimal retention rate on those merchants. Although, COO, Harvey Finkelstein, retorts these assumptions with the understanding that "some businesses don't succeed" but their customers that do, continue to be successful. The purpose of the new retail location is to provide information to those wanting to collaborate and a retail location for clients to communicate with their customers. This is how Shopify hopes to combat the largest barrier for e-commerce companies: combatting consumers wanting to view the product before purchase. Currently, online platforms are being chosen for primary method of sales because of convenience, reach, and data collection on consumers (Burleton, 2018). Additionally, there are many additional costs for opening a retail location, such as rent commitments, on floor merchandise, and set up and retail costs (Wang, 2016). Shopify is offering a method for those who are not financially capable of investing in a brick and mortar store, by providing clients a physical location to reach their customers. They are paving a way, along with Amazon, for e- commerce companies to enter the brick and mortar marketing strategies. 2 - Name: Shopify caught in political crossfire over refusal to drop Breitbart webstore Publication: The Canadian Press Date: April 14th, 2017 URL: - over-refusal-to-drop-breitbart-webstore/article33973253/ This article is outlining the impact that society's views has on an organization's performance. The debate of choosing sides for marketing purposes can hinder or help your organization from backlash from the neglected party. Although by not choosing Shopify is
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