Job seekers also need to position themselves in terms

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Job seekers also need to position themselves in terms of competitive advantage from yourstrengths such as interpersonal skills. Interpersonal skills are very important and should behighlighted not just in your cover letter, but during your interview.Lastly, packaging. Intangible products, packaging can influence a target a market to buy acertain product over the other. As a job seeker, you need to present yourself properly fromhow you dress professionally to how you carry yourself.
Promotional ToolsWhat methods and tools do you use to get that initial interview to the final interview andultimately, towards the job offer? Tools include a cover letter and resume template whileothers depending on their industry, add portfolio and samples of their works.When applying to different companies, never give a generic cover letter or resume. Polishand edit them carefully according to the position you’re applying for. Resume templates willhelp to organize your resume and to be ensured that everything is filled in its appropriateplace. It pays when youcreate customized resumesand cover letter to each application. TheHR manager can detect if you are only using a generic resume template but will give you anedge if she/he feels that you are crafting your resume and cover letter specifically for theposition they advertised.DistributionMany marketers fail to address this important part of marketing and the same holds trueamong jobseekers. These are the people that can channel your promotion tools (resume andcover letter) to target (HR managers, hiring managers, etc).As mentioned in the first part of this article, it is not enough that you send your resumesonline. You have to be smart and identify other ways for you to hand in your resume.Here are other distribution channels for jobseekers:• Cold calling• Job fairs• Social media• Company sites (career pages)• Alumni centers• Employment agencies, headhunters, etcWhat is the most effective yet unseen distribution channel?
Asking PriceHow much does the product cost? How much should you pay for a service? Therefore, howmuch do you cost as a potential employee?
Price is not just about salary – salary is just a part of it. When asked aboutyour expectedsalary, you don’t just compute your rate but the whole package. Never undersell yourself yethave an idea on how much is the current rate in a particular industry and city (go back tomarket research), when stating your expected salary.

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Term
Fall
Professor
N/A
Tags
Marketing, The Road, Marketing Performance Management, Performance of Marketing

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