Job seekers also need to position themselves in terms

Job seekers also need to position themselves in terms of competitive advantage from your
strengths such as interpersonal skills. Interpersonal skills are very important and should be
highlighted not just in your cover letter, but during your interview.
Lastly, packaging. Intangible products, packaging can influence a target a market to buy a
certain product over the other. As a job seeker, you need to present yourself properly from
how you dress professionally to how you carry yourself.

Promotional Tools
What methods and tools do you use to get that initial interview to the final interview and
ultimately, towards the job offer? Tools include a cover letter and resume template while
others depending on their industry, add portfolio and samples of their works.
When applying to different companies, never give a generic cover letter or resume. Polish
and edit them carefully according to the position you’re applying for. Resume templates will
help to organize your resume and to be ensured that everything is filled in its appropriate
place. It pays when you create customized resumes and cover letter to each application. The
HR manager can detect if you are only using a generic resume template but will give you an
edge if she/he feels that you are crafting your resume and cover letter specifically for the
position they advertised.
Distribution
Many marketers fail to address this important part of marketing and the same holds true
among jobseekers. These are the people that can channel your promotion tools (resume and
cover letter) to target (HR managers, hiring managers, etc).
As mentioned in the first part of this article, it is not enough that you send your resumes
online. You have to be smart and identify other ways for you to hand in your resume.
Here are other distribution channels for jobseekers:
• Cold calling
• Job fairs
• Social media
• Company sites (career pages)
• Alumni centers
• Employment agencies, headhunters, etc
What is the most effective yet unseen distribution channel?
Asking Price
How much does the product cost? How much should you pay for a service? Therefore, how
much do you cost as a potential employee?

Price is not just about salary – salary is just a part of it. When asked about your expected
salary , you don’t just compute your rate but the whole package. Never undersell yourself yet
have an idea on how much is the current rate in a particular industry and city (go back to
market research), when stating your expected salary.