KFC also changed its positioning. Now its messages seek to attract families who look not only, for food, but also some recreation. Kids Fun Corner is a recreational area within the restaurant to serve the purpose. Games like ball pool, and Chicky Express have been introduced for kids. The company also introduced meal for kids at Rs. 60, which was served with a free gift. Over the years, KFC had learned that opening an American fast food in many foreign markets is not easy. Cultural differences between countries result in different eating habits. For instance, people eat their main meal of the day at different times throughout the world. Different menus must also be developed for specific cultures, while still maintaining the core product – fried chicken. You can always find original recipe chicken, cole slaw, and fries at KFC outlets, but restaurants in China feature all Chinese tea and French restaurants offer more desserts. Overall, KFC emphasizes consistency and whether it is Shanghai, Paris, or India, the product basically tastes the same. Required 1. Analyse the case and determine the factors that have made KFC’s a success global business. 2.Why are cultural factors so important to KFC’s sales success in India and China? 3. Spot the cultural factors in India that go against KFC’s original recipe; KFC Fried Chicken. 4.Why did Kentucky Fried Chicken change its name to KFC?
Nintendo Wii: Mas gusto DOTANintendo was founded in Kyoto, Japan, in 1889 under the name of NintendoKoppai by Fusajiro Yamauchi. They made decks of playing cards, known as Hanafuda, inJapan. The cards were made by hand originally and became very popular. As demandsoared, Yamauchi hired assistants to mass-produce his cards and he opened up a secondshop in Osaka. Nintendo took off as one of the largest card makers in the world andmaintained that status until the 1950’s. In 1963, Nintendo Playing Card Co. became, simply,Nintendo Co. Hiroshi Yamauchi, unimpressed with the limitations of the playing cardindustry, began to seek out other ventures. Their line of Disney themed cards had given thecompany a large cash injection, and risks could be taken. In the short period between 1963and 1968, Nintendo opened and shut down unsuccessful ventures ranging from love hotelsto taxi services to a TV network. They attempted to enter into the toy market in 1966, butlacked the ability to keep up with the quick turnover required and were outmatched byalready established companies such as Bandai. Finally, in the early 1970’s Nintendo saw some success with familyentertainment. They created a line of arcade games with the new light gun technology.While their larger arcade ventures had to be shut down due to the global oil crisis andrecession of the early 70’s, Nintendo saw promise in the emerging arcade and homeentertainment market. Starting with the rights to distribute the Magnavox Odyssey in 1974,Nintendo broke into the video game industry, slowly. Three years later, the first Nintendosystem was developed and produced, the Color TV Game. Each version of the consolefeatured a different subset of games and was mildly successful at the time. It was at thistime that Shigeru Miyamotowas hired by Nintendo as a product designer. Though theydidn’t know it from the start, Miyamoto would be the designer and developer for some of themost iconic and popular video game characters that exist today. The 1980’s finally came around, and the era of Nintendo began. The
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