private, such as childcare and family services and facilities. Diversity in the workplace is responsible for and sensitive to the different types of individual who make up an organisation (Sharron and Maeve, 2007, p.159). Organisations need to study the cultures, people and societies they work in, so they can understand and provide for the diverse needs of their customers/consumers. When organisations ‘manage diversity’ properly, they get excellent results from employees and meet the varying needs of their customers, which is recognised as a factor in business excellence. International Business Machines (IBM) has a long- standing commitment to equality to ensure everyone is allowed to compete on an equal basis. Workforce diversity at IBM ‘excludes no one and serves as the bridge between the workplace and the marketplace’. The main issue for diversity management is that managers need to empower all staff to realize their full potential. Companies like Microsoft have had as much as 90% of their market value represented by intellectual capital, human talent, reputation, and leadership. The ability to attract and retain diverse talented people rates more highly, therefore the Government is driving initiatives to encourage diversity and persuade business that there are real advantages to be gained from embracing diversity in the workplace. Diversity focuses on improving opportunities for all staff, respecting and valuing people as they are, rather than expecting them to conform to a stereotype. The global nature of business markets can be seen as a driving force for diversity initiatives. If a company’s business is international, its staff must be able to work across cultures, speak the customer’s language and address any barriers that might exist. A Company’s reason for adopting diversity policies are; 1. It is the right thing to do, 2. It is in compliance with equal opportunities and anti antidiscrimination laws and 3. It generates financial benefits that exceed implementation costs (Rebecca, 2005). British Telecom’s (BT) recognises that it is crucial for its staff to reflect the diversity of its customers and is able to meet their ever-changing needs. It has introduced a number of initiatives to ensure that more women are recruited and progress in their careers with the company. Diversity policies are used by companies to gain access to talent. BT reports that equal opportunities and diversity policies have resulted in the company attracting 37% of female graduate applicants. By creating a working environment where all employees feel included, valued and rewarded on the basis of their talents and skills, companies increase employee morale leading to improvement in the quality and motivation of the workforce which in turn leads to an improved company performance. Effects of gender discrimination in the work place Learning about sex-roles takes place among men and women during the early phases of their lives, and this can translate itself into an attitude that creates difficulties later in work life, (Larwood and Wood, 1979). A lot of people would concur that these issues and discrimination of
women is improper and unlawful and should not be tolerated. Nonetheless, many women have
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- Fall '14
- Discrimination, ILO