Scapegoat theory prejudice offers an outlet for anger

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Scapegoat theory – prejudice offers an outlet for anger by providing someone to blame Cognitive Roots Categoriztion Other Race Effect Easier to recognize faces of your own race rather than other races Just-World Phenomenon The world is just and knows best (you get what you deserve) Measuring Prejudice and Discrimination Implicit Association Test (IAT) – measures prejudice Attraction Proximity How geographically close is this person to me? Mere-exposure effect Repeated exposure to stimuli makes you enjoy it more Similarity Friends and couples tend to have a lot in common Physical Attractiveness What’s attractive? The average Depends on our feelings about them Romantic Love
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Passionate love – intense absorption in someone Companionate Love – strong affection for those with whom our lives are intertwined Bystander Effect Bystanders are less likely to give aid if other bystanders are present Diffusion of responsibility People feel the responsibility for acting is shared among the others present Altruism Selfless attitudes and behavior towards others Norms for helping: Social exchange theory How we help other when the benefits to ourselves are likely to outweigh the costs Reciprocity Norm Expectation that people will help those who have helped them Social Responsibility Norm An expectation that people will help those dependent on them
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