Sustainability is the companys path to enhancing

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sustainability is the company’s path to enhancing business growth. In this regard, the company’s strategic goal can be compared favorably against the company’s vision. According to the Unilever Sustainable Living Plan Progress Report (2011), management and employee engagement are significant keys to strategy success. Employee surveys provide an effective means for strategy evaluation. Based on USLP, Polman fostered changes within Unilever's management by changing the leadership team, creating an organizational structure that supports USLP, and enhancing communication within the company (Bartlett 2016). This approach led to mixed reactions from employees regarding the success of the strategy, with some advocating for
Decision Making and Global Business 9 strategy implementation while others demonstrated concerns over the direction taken by the company. Polman and his management team worked for about a year before unveiling the USLP strategy to the company and the market. The strategy was widely accepted in the industry, thus indicating its success. For instance, Polman noted that due to USLP implementation, the company has collaborated with the United Nations in initiating development agenda. Moreover, various advocacy groups have worked with Unilever in initiating multiple development programs. USLP Strategy Implementation Based on Key Stakeholders Stakeholder engagement is considered a critical aspect of business growth at Unilever. Stakeholders play a crucial role in enabling the company to reach its targets outlined in the Unilever Sustainable Living Plan (“Engaging with Stakeholders”). Based on Unilever's performance achievements and challenges, the CEO noted that the ability to deliver results while considering stakeholder needs was one of the most important keys to success (Bartlett 2016). The company's stakeholders include investors, customers, non-governmental organizations, suppliers, governments, and other businesses. Its focus on stakeholder engagement has allowed the evolution of the USLP strategy, allowing the company to meet stakeholder expectations and address the issues that are critical to them. Unilever's stakeholder engagement has been based on transparency coupled with honesty, integrity, and openness, compliance with both local and international laws and interactions conducted following company values ("Engaging with Stakeholders"). To this end, the company achieved an 18% increase in shareholder returns to its investors, which appealed to investors. Moreover, the company's employees achieved an increase in job satisfaction, loyalty, and pride in the company, from 63% to 75% (Bartlett 2016). Despite
Decision Making and Global Business 10 this growth, the company still faced challenges regarding the shrinking markets in developing countries, as well as the slow growth in emerging markets. Therefore, the company still faced difficulties in sales growth and revenues, forcing it to ensure intense competition from companies such as P&G.

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