Evolution of sport media relationship symbiotic

  • No School
  • AA 1
  • 19

This preview shows page 6 - 11 out of 19 pages.

Evolution of Sport-Media Relationship Symbiotic relationship Sports Illustrated , 1954; Sport , 1946 TV as social phenomenon 1948: 7,000 TV sets; 1950: 4 million TV sets; 1953: 20 million coverage restricted to narrow visual focus (boxing) created celebrities and acted as social opiate TV leads to on-field changes (timeouts, game times)
Image of page 6

Subscribe to view the full document.

Sport Television Milestones Bobby Thomson, “shot heard round the world,” 1951, first national baseball telecast Baseball drops in attendance, from ~40 million fans in 1949 to 15 million in 1957 1958 NFL Championship, 40 million viewers NCAA, NFL make TV deals as cartels AFL with ABC, NFL with CBS, 1961 Heidi Game, 1968
Image of page 7
Glorification of Athletic Heroes Boxing – Gillette sponsors TV bouts, 1944 Halls of Fame glorifies stars Hockey stars (Bobby Hull, Gordie Howe) Jack Nicklaus and Arnold Palmer (Arnie’s Army) spurred interest in televised golf
Image of page 8

Subscribe to view the full document.

ABC and Transformation of Televised Sport Sports garner large audience Roone Arledge led innovations multiple cameras interviews with competitors, fans, cheerleader shots encouraged fans’ attention-getting behavior in 1963, CBS developed instant replay Wide World of Sports , Monday Night Football
Image of page 9
Incorporation of Alternative Heroes Sport a visible example of racial integration Still mostly conservative, but TV showed all
Image of page 10

Subscribe to view the full document.

Image of page 11

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes