Leadership, how to create competitive advantage and how to be a “Change Agent for Good” and manage during a global pandemic. Communication Please send all emails directly - DO NOT use the Canvas Conversations feature. Be sure to include MKTG563 and your section number in the subject of all emails. All emails should be sent to your Academic Coach, Dr. Charles Needham with CC to Professor Taylor and Dr. Needham will CC Professor Taylor on all responses. Mr. Needham will escalate questions or issues raised in the emails to Professor Taylor when necessary. He or Professor Taylor will respond to your message within 24 hours. If you do not receive a response within 48 hours, please resend your e-mail. Course Topics and Schedule Course Logic Week 1: The movie is to get you thinking about the impact of corporations . 2
Week 2: Explore resource constraints and further understand business issues & solutions . Week 3: The IPAT model of impact on the environment. Week 4: Dannon case discussion. Week 5: Key articles on CSR and social sustainability. Week 6: Clorox case discussion. Week 7: Key articles to follow up on green markets, greenwashing, etc. Week 8: Change Agent Leadership and Corporate CSR program evaluation and leading through a pandemic. 3
Assignments and Grading All activities must be completed within the dates specified in the weekly course schedule. Your final grade in the course is determined as follows: Letter Grades A 100 point system is used. At the end of the semester, the numerical grades earned for each written assignment will be averaged and translated into letter grades using the following formula: Letter Grade Percent Grade A 94-100% A- 90-93% B+ 87-89% B 84-86% B- 80-83% C+ 77-79% C 74-76% C- 70-73% F 69% Technology Requirements for this Course This course requires the use of a desktop or laptop computer with a Canvas supported browser. Do not take quizzes using a mobile device. Check the Canvas minimum requirements on their site: o What are the basic computer specifications for Canvas? o Which browsers does Canvas support? Course Policies 4
Late Policy: No late assignments will be accepted. However, exceptions may be made in extraordinary circumstances with advance notice to the professor. No exceptions will be made for late discussion board submissions.
- Summer '17
- Corporate social responsibility, Professor Taylor