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in warehouse club stores like Sam's Club or Costcoc. in the dairy case of major grocery store chainsd. in mass merchandise stores like Targete. in independent organic cooperatives, farmer's markets,and major organic grocery stores like Whole Foods or SproutsResponse Feedback:From the very beginning, Hamdi Ulukaya wanted distribution of Chobani yogurt in major grocery chains and in their main dairy cases, not in the niche or organic sections of these chains nor in natural foods or specialty stores.Chobani pushed for distribution in major grocery chainsrather than smaller niche stores and encouraged placement of the product in the main dairy cases of the stores,Question 10 out of 10 pointsIn Marketing in the News, we heard that the affluent can improve their social status by:Selected Answer:[None Given]Answers:a. purchasing a Rolex.b. buying a lamborghini.c.
joining their country club.d. just by traveling.e. investing in tech stocks.Response Feedback:Yep, The Affluent Can Improve Their Social Status, just by traveling.Question 20 out of 10 pointsAccording to the lecture, what company provides a good example of the application of the Societal Marketing Concept?Selected Answer:[None Given]Answers:a. The early days of the Ford Motor Company.b. Best Buy.c. Wal-Mart.d. Patagonia.e. McDonaldsResponse Feedback:–Patagonia's Mission Statement: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.Question 30 out of 10 pointsThe "standard" final exam in this class is:Selected Answer:[None Given]Answers:a. Essay
b. 50 multiple choice items in 80 minutes covering material since the midterm examc. 50 multiple choice items in 80 minutes covering ALL material in the coursed. You can't fool me, there is NO final in this classe. OptionalResponse Feedback:The final is going to be a multiple choice exam made upof 50 questions randomly drawn from the test bank covering all material after the midterm exam. You will have 80 minutes to take it.Question 40 out of 10 pointsWe cannot be "all things to all people" so we must focus our marketing efforts on:Selected Answer:[None Given]Answers:a. consumers everywhereb. our target marketc. supplierd. stockholderse. a marketResponse Feedback:How does Marketing go about satisfying needs, wants, and desires...we need to understand our targetmarket!Question 50 out of 10 points
Which of the following people would most likely be the best target market for tickets to the home games of the Indianapolis Colts professional football team?Selected Answer:[None Given]Answers:a. all people with an interest in professional footballb. all people in the Midwest who have an interest in sportsc. all men who played on a varsity football team in high schoold.