AACSB Analytical Thinking Blooms Understand Kerin Learning

Aacsb analytical thinking blooms understand kerin

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AACSB: Analytical ThinkingBlooms: UnderstandKerin - Chapter 07 #229Learning Objective: 07-05 Explain how information technology and data mining lead to marketing actions.Level of Difficulty: 2 MediumTopic: Information technology230.(p. 176)Figure 7-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does E represent? A. external data sourcesB.resultsC. data warehouseD. internal data sourcesE. buying queriesMarketers use information technology that consists of computers linked together through networks to access and retrieve data from internal (A) and external (C) data sources. These data sources are stored, organized, and managed in databases that collectively form a data warehouse (B). Marketers use computers to query the databases in the data warehouse with marketing questions (D). Statistical models organize and manipulate the data to identify the relationships that exist. The results are then presented using tables and graphics for easier interpretation (E). See Figure 7-5.AACSB: Analytical ThinkingBlooms: UnderstandKerin - Chapter 07 #230Learning Objective: 07-05 Explain how information technology and data mining lead to marketing actions.Level of Difficulty: 2 MediumTopic: Information technology231.(p. 176)A collection of databases that store, organize, and manage data sources is called a __________. A. data vaultB. data depotC. data storehouseD.data warehouseE. data stockroomText term definition - data warehouse.AACSB: Analytical ThinkingAccessibility: Keyboard NavigationBlooms: RememberKerin - Chapter 07 #231Learning Objective: 07-05 Explain how information technology and data mining lead to marketing actions.Level of Difficulty: 1 EasyTopic: Data warehouse
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232.(p. 176)A collection of databases, or __________, is where a firm's ocean of marketing data is stored. A. data vaultB. data depotC.data warehouseD. data storehouseE. data stockroomText term definition - data warehouse.AACSB: Analytical ThinkingAccessibility: Keyboard NavigationBlooms: RememberKerin - Chapter 07 #232Learning Objective: 07-05 Explain how information technology and data mining lead to marketing actions.Level of Difficulty: 1 EasyTopic: Data warehouse233.(p. 177)When a marketing manager begins asking "what if" questions to determine how changes in a factor like price or advertising affect marketing results like sales or profits, she is performing a(n) __________ analysis. A. marketingB. environmentalC. structuredD. queryE.sensitivityText term definition - sensitivity analysis.AACSB: Analytical ThinkingAccessibility: Keyboard NavigationBlooms: RememberKerin - Chapter 07 #233Learning Objective: 07-05 Explain how information technology and data mining lead to marketing actions.Level of Difficulty: 1 EasyTopic: Sensitivity analysis234.
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