strategy makes use of vertical integration in which they participants at differing channel levels or
take role in operations level more than one channels to control cost and impact product pricing
(Marketing mix of Nike.
Amy Haynes
Student ID# 22538600
MKT301 Marketing
Project # 08050700
April 1, 2019
“Nike Marketing Plan”
Nike has become so well known that most people will pay more dollar for quality
products for this product. That is why Nike uses
Cost Based/Value Based Pricing
other than its
competitors which offer low prices. The target customers of Nike are those who are niche and
have almost have the financial capability of the product, such as the use of expensive clothes is a
status symbol. This makes the customer want to continue to buy the product of Nike. Without a
high equity brand, like Nike, however, this would not be possible rise in prices (Blogspot).
Pricing strategy currently used by Nike is like, it may continue to use it. Nike's current customers
currently specify what they would be willing to pay the cost of the product to ensure the quality
and service they receive from Nike. On the basis of the services offered by Nike, to find that they
can compare the quality at a reasonable price from competitor service and prices are fairly
charged (Nike Marketing Plan)
Place/Distribution
Nike shoes are conceded by other multi brand stores and exclusive Nike stores
worldwide. Nike has about 20,000 retail accounts in the US and sells its products in about 200
countries worldwide. In the international market, independent distributors, licenses and subsidies
sell Nike products. The company has manufacturing facilities worldwide and in Asia, customer
service and other operational units (Nike Marketing Mix).
Nike long term plans to open more stores and franchise to reach target customers and to
expand the maximum buyers.
In Nike Town store, shops sell sheep showmanship interested
Amy Haynes
Student ID# 22538600
MKT301 Marketing
Project # 08050700
April 1, 2019
“Nike Marketing Plan”
enough to do whatever. Nike town stores can take the entire city blocks and customers can feel
like future oriented. These include basic shoe stores made during each boasting chandeliers Nike
product imaginable. Nike town product offers a complete experience. This store has all the
products, but will not stay there again create a memorable experience for the customer to bring
back again (Nike 4PS).
In the international market, Nike has independent distributors, licenses and subsidiaries
which sell its products. To reduce the cost of Nike’s products, it has outsourcing strategy with
China, from developing countries in Asia, such as Vietnam. And to do more business online
because Nike tradition is as spending on online advertising as compared to advertising media,
ecommerce and online marketing contributions are planned to expanded appropriate channels
(Nike has some specific distribution outlets and use them for distribution of its products,
following are the major ones:
