Marketing Objective Ja n Fe b Ma r Ap ril Ma y Jun e Jul y Au g Se p O ct No v

Marketing objective ja n fe b ma r ap ril ma y jun e

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Marketing ObjectiveJanFebMarAprilMayJuneJulyAugSepOctNovDecIncrease outline stores by 20%Increase retail outlet 20%Increase product awareness 15%Increase market share 10%Expansion to an international marketIncrease new products 150 productsAnnual growth by 10%Increase online presence Social mediaIncrease outline stores by 20%- will be achieved by expanding our online sales toAmazon. Combining this with our usual website sales will boost the sales by 20%.Increase product awareness 15%- Advertising more on other websites other than ours will create more awareness. A sponsored promotion on Facebook for three months will create awareness in the identified new markets.Expansion to an international market- enters Japan market through a partnership. This will facilitate sharing of the risk. It will also mitigate the barriersof new entry into the market. Increase new products 150 products- this will be achieved through innovation and assessment of customer needs.Marketing performanceProduct performance, an aspect of MARKET PERFORMANCE that denotes the quality and performance of existing products and firms' records with respect to the development of new products.
Briefing Report (BSBMKG609)Nature care would evaluate performance by assessing the sales growth in every three months. This would inform the performance of the market tactics used. It would inform decision on what areas need improvement. NatureCare is also reviewing its performance by making its product purchased online, as most of the population which is working is shifting towards online market. They are working on there site and trying to track theironline traffic, to evaluatesthe exact segment purchasing online.

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