O ie will you watch my pet for one month success is

This preview shows page 16 - 19 out of 37 pages.

oi.e. Will you watch my pet for one month? Success is due to tendency toward reciprocity and making mutual concessions oThe other person made a concession, so shouldn’t I? oHealthcare examples? Low-ball Compliance to a costly request is achieved by first getting compliance to an attractive, less costly request, but then reneging on it This works because many feel obligated to go through with a deal after agreeing to an earlier request, even if the first request has changed for the worse oi.e. Buying a car People want to remain consistent in their actions That's-not-all People are more likely to comply to a request after a build-up to make the request sound “better” Technique is often used in television infomercials As in the door-in-the-face technique, reciprocity is at work
oi.e. Throwing in “bonus options” when buying a car oThe seller has made some concessions, so shouldn’t you? oCompliance in Healthcare “Worldwide, non-compliance is a major obstacle to the effective delivery of health care. Estimates from the World Health Organization (2003) indicate that only about 50% of patients with chronic diseases living in developed countries follow treatment recommendations. In particular, low rates of adherence to therapies for asthma, diabetes, and hypertension are thought to contribute substantially to the human and economic burden of those conditions.” How can we improve patient compliance? Why We Obey oObedience Involves following the commands of a person in authority Good in some instances and bad in other instances i.e. Young children obeying caregivers i.e. My Lai Massacre in Vietnam in which American soldiers killed hundreds of innocent children, women and old people i.e. Nazi Germany oMilgram's Basic Experimental Paradigm Experimenter tells student volunteers that the study is examining the effects of punishment by electric shock on learning, and specifically learning a list of word pairs. One of the participants will be the teacher and the other participant will be the learner. Students draw slips for these roles, and all students draw the slip of the teacher, so the other participant (experimental confederate) becomes the learner Student teachers accompany the learner into an adjoining room and helps strap him to a chair and shock generator A test shock is given to all students to familiarize them with the shock stimuli Student teachers believe they are administering increasing levels of shock with each missed respond Despite cries of pain, students continue with the shocks Interpreting Milgram's Findings Before this experiment
oMilgram asked various types of people what they and other people would do oMost thought people would stop at relatively low shock levels oPsychiatrists believed that maybe one person in a thousand would go to the end of the shock generator oIn reality, almost two out of every three participants (65%) continued to

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture