Selected Answer: possessio n Answers: possessio n
informati on form promotio n Question 32 1 out of 1 points A firm that uses ___________ segmentation divides a market into groups based on life stage, race, or profession. Selected Answer: demograp hic Answers: benefit demograp hic value target Question 33 1 out of 1 points __________ goods appeal to consumers who are willing to make an extra shopping effort to acquire them. Selected Answer: Specialty Answers: Specialty Shopping Convenien ce Consumer Question 34 1 out of 1 points A __________ is a name, symbol, or design (or combination of these) that identifies the goods or services of one seller or group of sellers and distinguishes them from those of competitors.
Selected Answer: brand Answers: tradema rk brand logo copyrigh t Question 35 1 out of 1 points The primary purpose of a push strategy is to: Selected Answer: push the product down the distribution channel to retail stores. Answers: push products on consumers and convince them that they need the products. rush the production schedule for products and beat competitors to the market. push the product down the distribution channel to retail stores. push products away from traditional channels of distribution to save costs. Question 36 1 out of 1 points The combination of product lines offered by a manufacturer is called the firm's: Selected Answer: product mix. Answers: product matrix. product mix. total product offer. product portfolio. Question 37
1 out of 1 points Registration in Professor McNick's classes reaches maximum enrollment quickly. Students register immediately online just to insure their seat in her class. One student summed it up: "Everyone's heard she is the best teacher on campus." Professor McNick's classes benefit from: Selected Answer: word-of-mouth promotion. Answers: viral publicity. positive public relations. free advertising. word-of-mouth promotion. Question 38 1 out of 1 points The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities, such as trade shows, event sponsorships, and contests, is known as: Selected Answer: sales promotion. Answers: publicity. public relations. every day low prices. sales promotion. Question 39 1 out of 1 points Holly is a sophomore in college considering a degree in marketing. She has asked several friends for advice and their comments are listed below. Which of these comments is the most accurate and likely to help Holly? Selected Answer: Marketing offers business students a wide array of career options. Answers:
Marketing offers business students a wide array of career options. Majoring in marketing rules out a meaningful career with a nonprofit organization. You should major in marketing only if you want to work in advertising or personal selling.
- Summer '19
- Marketing, producer