give an idea of how big a company is. Thus we can then compare it to our competitors and see where we are lacking in sales. 2. As the target market of BMW has shifted towards the preference of more high fuel efficient cars, BMW can be more customer focused as they adapted their new cars to fulfill the new preference of their target market. They did so by releasing more fuel efficient cars. What they did was that they decreased the engine from a V10 to a V8 twin turbo in their flagship model, the BMW M5. With this, some customers were happy but others were disappointed as some preferred the larger engine. The disappointment led BMW to lose some of its customers but these are the consequences that BMW has to go through. 3. - BMW’s marketing strategy is a success - Show evidence from the case study that it is a success - Evidence: Market shares in Africa, North America and Asia increased. - However, the result of this was loss in loyal BMW customers who disagreed with the change to a smaller engine in the BMW M5. This is not good for their PR.
- Advantage in advertising because they can promote their more eco –friendly cars to customers interested in eco-friendly cars.
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- Spring '18