Food capitals public company limited annual report

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Food Capitals Public Company Limited ANNUAL REPORT 2016 Fat’R Gut’Z A nautical themed pub and restaurant, offering wine and spirits bar with a stream-punk feel and serving comfort food.
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35 Food Capitals Public Company Limited ANNUAL REPORT 2016 Fat Gut’z Saloon Pub style restaurant with the concept of west meets east serving food and alcohol featuring live bands.
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Details of stores of owned brand group are as follows: Maggie Choo’s Novotel Fenix, Silom Bon Bon Bar Seenspace, Thong Lor 13 Clouds Seenspace, Thong Lor 13 Fat’R Gut’Z Seenspace, Thong Lor 13 The Iron Fairies Sukhumvit 55 (Thong Lor) Fat Gut’z Eastville Central Festival Eastville, 1st Floor. 36 Food Capitals Public Company Limited ANNUAL REPORT 2016
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37 Food Capitals Public Company Limited ANNUAL REPORT 2016 In February 2017, the Company has acquired 100% shares of G Enterprise & Co Company Limited from the existing shareholders. As a result, the Company has additional 6 restaurants under the brands “Chingcha Chalee”, “Moom- mumPark”, “Umami”, “Fallabella”, “Pirate Chambre”, and “Pirate Bazaar” at the total investment amount of up to Baht 121,809,000.
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Rooms Countries 38 Food Capitals Public Company Limited ANNUAL REPORT 2016 Hotels
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39 Food Capitals Public Company Limited ANNUAL REPORT 2016 Other Investment of the Company The Company invests in Red Planet Hotels Limited which operates budget hotels under its own brand. The concept of Red Planet Hotel is redefining the value of hotel experience to the guests. Red Planet Hotels provide a high-quality, hygienic, comfortable and convenient stay with professional service at desirable locations at attractive prices. Red Planet Hotel operates over 3,970 keys in 31 hotels in Thailand, The Philippines, Indonesia and Japan.
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40 Food Capitals Public Company Limited ANNUAL REPORT 2016
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Industry Overview and Competition Restaurant Industry In 2017, Thai economy is expected to expand. According to the forecast by the Bank of Thailand, the GDP growth is 3.2% with government spending as main supporting factor, compensated for contractions in export and private investments. Tourism industry tends to lower due to bomb, sanction on zero Baht tours, and bi-lateral economy. Although private consumption decreased in 2016, the government consumption stimulus plan during 14 – 31 December 2016 was expected to relieve the contraction. Kasikorn Research Centre projected that the restaurant market value (including restaurant chain) in 2016 is Baht 382 – 385 billion and the market value of restaurant chain alone is Baht 114 – 116 billion. For the restaurant market, the contraction of economy in 2016 has an impact in spending on restaurants by Thai consumers who give more importance on value in selecting restaurants. Therefore, promotions remain one of the strategies to attract more Thai consumer’s spending on restaurants. In addition, there are more players in the franchised restaurant business. Therefore, restaurant operators must build brand to create uniqueness and become well known among consumers.
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  • Spring '14
  • Capitals Public Company Limited, Capitals Public Company

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