political orientation, so it can be said that, Kennedy’s speech was strongly persuaded by the audience. The United States is a multicultural society. So addressing something in a multicultural society means the speaker has to take care of the sentiments of the people belonging to diverse cultures. Kennedy’s rhetorical choices were made to completely adopt the strategies not to offend people with different ethnic groups. His speech text indicates that his words’ choices were made as not to offend his heterogeneous audience as far as the language and regional differences are concerned. For instance, when he said, “it’s perhaps well to ask what kind of a nation we are and what direction we want to move in” it can be analyzed that he was addressing whole nation, not a particular group while asking to question ourselves in a situation where a person fighting for justice was killed.
2 Kennedy’s rhetorical choices were made so as to engage his audience throughout his
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- Fall '19