Otis elevators has entered into a strategic alliance

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12. Otis Elevators has entered into a strategic alliance with a company in France from which it gets its el- evator door systems. It has a similar agreement with a manufacturer in Japan that provides it with spe- cial motor drives. A manufacturer in Spain has worked closely with Otis to create small geared parts necessary for the manufacture of elevators. The component parts are assembled at its plant in the United States. Otis elevators can be found in buildings all over the world. Otis Elevators is an example of a(n): a. cultural marketer b. global trader c. multinational corporation d. exporting company e. global enterprise ANS: C Otis Elevators is heavily engaged in international trade beyond exporting and importing. PTS: 1 REF: 55 OBJ: 05-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Strategy 13. Claiborne Inc. produces leather accessories for motorcycle riders and is in stage one of creating their global business. This means that they:
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PTS: 1 REF: 55 OBJ: 05-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Strategy 14. Defeet International creates its apparel in North Carolina and sells it domestically and abroad. The company is in which stage of global business? PTS: 1 REF: 55 OBJ: 05-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Strategy 15. In which stage do multicultural companies operate when they set up foreign subsidiaries to handle sales in one country? PTS: 1 REF: 55 OBJ: 05-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Strategy
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