BSB61315 Advanced Diploma of Marketing and Communication Learner Guide

Bsb61315 advanced diploma of marketing and

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BSB61315 Advanced Diploma of Marketing and Communication Learner Guide: BSBMKG523 Design and develop an integrated marketing communication plan above such as age, interests, income, lifestyle, etc. will all influence buying behaviour) and psychological influences (e.g. motivation to buy and buyers’ beliefs and attitudes). Once this information has been obtained, you can use it to create a profile of the target audience. You don’t just need to know who to target, but also how you are going to target them. You do this by analysing which media your target audience use (e.g. a certain magazine, watching television at a certain time, watching certain television programmes.) Detailed information is required. Summarising legal and ethical constraints We have already established that before finalising the development of the marketing communication brief, you should provide a summary of legal and ethical constraints. Legal constraints are those set by legislation, common law or other regulations. Ethical constraints are the moral constraints placed by society. You need to establish whether any of these constraints could affect the marketing communication plan and if so, how. Legal and ethical constraints are wide ranging. Legal and ethical constraints may include: Codes of practice, such as those issued by: o Advertising Federation of Australia o Australian Communications and Media Authority o Australian Competition and Consumer Commission o Australasian Performing Right Association o Commercial Radio Australia o Free TV Australia o Australian Association of National Advertisers (AANA) Cultural expectations and influences Ethical principles Legislation, for example: o anti-discrimination legislation o consumer protection laws o copyright legislation o ethical principles Learner Guide: BSBMKG523 Version: v19.0 Page 20 of 50 Developed by: ACBI Approved by: DoS Issued: October 2019 Review: October 2019
BSB61315 Advanced Diploma of Marketing and Communication Learner Guide: BSBMKG523 Design and develop an integrated marketing communication plan o fair trading laws o privacy laws o Trade Practices Act Policies and guidelines Regulations Social responsibilities, such as protection of children and environmentally sustainable practices Societal expectations. You must have enough overview knowledge to identify key provisions of relevant legislation, codes of practice and national standards that affect business operations as they relate to marketing. In particular, overview knowledge of the above list of legislation. The following key provisions may be applicable when developing your brief: Anti-discrimination legislation: The Australian Human Rights Commission identifies the following legislation that may be applicable to anti-discrimination, including: o Age Discrimination Act 2004 o Australian Human Rights Commission Act 1986 o Disability Discrimination Act 1992 o Racial Discrimination Act 1975 o Sex Discrimination Act 1984 Consumer protection laws and fair trading laws : The Competition and Consumer Act (‘CCA’) 2010 ensures that trading is fair and consumers are protected. The Australian

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